Lost in translation

"Big boss says we must have cool engrish word in our sign. Who has been to engrand ? what did they say when things vely vely good ? "

I know that word at the front means “Riders” raidassu

Dunno what it is selling, fuckin good discount though!

Riders hmmm sooo motorcycle store or sex shop then . Fuckin worthwhile going to either way .

I think it is leather jackets. Bore Riders. Had to google that because it wasn’t something I had come across before.

I wonder if "fuckin " is the new brand name of leather jackets from fukushima that glow in the dark for night time bikers ?