One of the more effective (in my opinion) ads about bike awareness I’ve seen.
Definitely better to humanise bikers (not that we aren’t already human of course!!:w00t:) as most of the ads about looking out for bikes just show helmeted riders crashing into the sides of cars.
I don’t think those ads register with people because its too easy to detach yourself from it being a real person under all that gear.
very powerfull ad…
well done mate…;).
smiled:D.