MADE IN IRELAND. THIS GIVES YOU A BETTER INSIGHT INTO THE PAIN AND MISERY SOME PEOPLE HAVE TO LIVE WITH THANKS TO SPEEDERS AND BOY RACERS…
A little OTT don’t you think? More people will be hurt while crossing the road this year while not looking/talking on the phone/etc than people being hurt from a direct link to speeding. I think speed is the main factor in under 8% of crashes? I’ll find the link and post it. But lets not let facts get in the way of the mindless pencil pushers writing up the briefs for those adds
If speed is so bad then why not put people in jail for going 1 mile of the limit? After all, are they not just killers waiting to find a vicitm standing there hugging their partner?
What you actually had there was BAD DRIVING, not just speeding. It wasn’t JUST the speeding that caused all the damage, the underlying cause of the injuries and death was BAD DRIVING, of which excessive speed is just one indicator.
Exceeding the speed limit is not the ONLY way bad driving can kill and injure people, and even driving/riding within the speed limit can be dangerous if the road conditions indicate that going at 60 would be inappropriate. (Think of the Surrey lanes that we went on the other week. Many are 60 - you’d be toast if you tried to go down those at the top end of the legal speed limit while it was raining, or foggy or icy.)
All that aside, the shock value of the film may be a bit extreme, as people may well think “well I wouldn’t do anything that stupid so it’s ok if I go a bit over the limit”. I don’t think for one instant it’ll stop people from doing 35 in a 30 because the film is so extreme in its message.
I suppose what I’m getting at is, the film’s a bit simplistic in its approach so would be too easy for someone who drives/rides badly (but doesn’t think they do) to dismiss it as not applying to them. But I suppose that’s all you can be in a short film like that.
that realy brings it home to u!! i dont think its ott i think its spot on!!!
For some reason a lot of people on here seem to be resistant or averse as to what damage speed can do, and yes CM bad driving in this instance is partly to blame and yes can occur at much slower speeds.
Believe me, I’m no saint and do not profess to be the best driver / rider around but use speed appropriately in a given situation. Country lanes for example, I drive / ride much slower than what I used to, for the exact reason presented in the video clip… the unexpected.
Motorways, ok, in modern day life 70mph is quite pedestrian, but think about this, the law is there so that everyone knows and can relatively gauge a vehicle travelling at circa 70mph as this is what is expected and we are now used to. Most vehicles do follow this limit within about 10mph or so, to have a vehicle travelling at much higher speeds than this causes judgement impairment when it isnt expected and an accident can result, given the increased speed, exponetial damage is likely to result.
People say that speeding late at night is acceptable as there is less traffic, ok true, but reduced visability also results due to lower light conditions reducing reaction time further. Less traffic would just mean less people to injure at this late time.
I’m not anti speed, believe me I get as much a buzz as anyone else, but I do tend to back out more now than I used to, call it fear, call it more experience, call it the boy racer in me has gone, call it whatever you want, I think I just think about the ramifications of my actions more.
Ok fair point,
but where’s the harm in reduncing that 8% eh?
If this helps lower accidents, I’m all for it…
But that’s the point Toby, there’s no evidence that it will. Speed doesn’t cause accidents, most happen under the limit anyway. Bad driving causes accidents, which can of course include going too fast in the wrong place, but it’s not ‘speeding’ that’s the problem. The cause of the smash in the video is not speed, it’s first of all a wrong decision to go for the overtake and secondly reacting incorrectly when it goes pear-shaped. The tagline - ‘the faster the speed, the bigger the mess’ - is fair enough, but only in terms of the result not the cause.
(edited now I’ve had a chance to watch the ad in my lunch break!)
Mate, I’d love to have no deaths or people hurt in life, not just on the roads. But this is the real world where things happen. We are not robots and we take a chance everytime we get out of bed. A bus may run me down on the way to the Ace tonight. Should I leave the bike at work and take the bus to keep me safe?
IMO, telling someone that if you speed on a country road you will die or kill others is laughable as a way of teaching. How about taking the millions spent on these bloody adds and keep the roads up to a 1st world standard? Or should we always say it was speed that was at fault and not the crap road?
Have a look at the video again and see if you can find the key fault (many of them but there is one that started it all off - IMO). I’m not taking the pi$$ here but if your in a car and see a bloody cat/small dog/fox/etc in the road…don’t risk your life and others and run the bloody thing over! IMO, that is the key to this advert. Shame it is being sold as “speed” being the killer and not just a silly mistake by a driver.
It appears to me that the cause was because of the young boy’s inability to control his vehicle in an emergency situation rather than a speed issue. It’s all to do with his lack of skill and experience/ driving ability.
Given the same scenario, would any of you steer into the car immediately on your left as you hit the brakes? No, I wouldn’t either.
Once again we have an advert relying entirely on sensationalism to try get it’s point across. Everyone knows it just doesn’t work as young drivers have a feeling of immortality/invincability. It won’t happen to them because they’re too good a driver.
i agree about not all being about speed, but this type of advert does get a message across and before anybody says it i dont mean running the cat over
i wont say it. how about running the dog over tho mate?
Mate, the pussies around where you live look strange. Around my area we call them dogs 
I thought it was quite effective.
I’m slightly surprised that so many on here seem to ignore common sense when it comes to speed. To say that speed doesn’t contribute to accidents is surely naiive! I remember reading the 8% article too, in one of the bike mags, and remembering at the time what a load of mis-guided bollox it was!! IN MY VIEW it totally refused to see the wider picture of how speed effects driving, instead taking a tunnel-vission approach. I remember thinking at the time many of the other factors they stated as being responsible for the crash were directly contributable to high speed.
Increased speed means more distance passes beneath you every second:
Reducing the time you have for observation,
Reducing the time you have for deciding on a response to inputs
Reducing the time you have for carrying out a response
Increases work load on your brain, increasing chance of fcuk up.
-> which also reduces your mental ability to carry out the first three points
->which leads to stress reducing your brains mental ability still further…
Increases the effect of other factors, such as swerving, pot holes, sidewinds, have on the bike/car.
Reduces the effectiveness of brakes.
Causes greater carnage when something does go wrong.
and
Reduces the time other vehicles have to register and adjust their progress to allow for you.
Stop beating about the bush with this, of course speed results in increased risk. That’s why we love it! It’s just a question over what we each consider to be an acceptable risk.
Just my humble view!!
speed is a relative thing, and is only in context of your ability and risk threshold. being in your comfort zone (i.e. well below your risk threshold in terms of speed) can create more accidents as you are less prepared for sudden things happening in front of you. you get inattentive/bored and the lack of stimulus can be as much a problem as too much.
travelling at speed, and speeding are very different things. your reaction time to stimulus remains the same, you merely have to plan futher ahead, leave more braking distance etc. I dont think anyone is condoning putting people at risk by being stupid
by your logic, we should do 30mph on the motorway, just in case
Speed doesn’t cause accidents…?
So all those pics of amazing crashes with bikes embedded in the side of cars weren’t caused by partially by speed? Sure there’s a lot of blame on the drivers that turn without looking, I’m not suggesting the speed was the sole cause, but saying speed isn’t a mitigating factor is just dumb.
Had the bikers been going slower when the idiot pulled in front of them…do you think some of them might not have hit the cars…maybe they could have stopped in time if they were’t doing stupid speeds?
Saying speed doesn’t kill is like saying cancer doesn’t kill you, its just the fact that your heart stopped that caused you to die…don’t be daft!
By my logic doing 30mph on the motorway would reduce the number of crashes, their severity and the numbers of casualties: as increased speed does increase the risk of crashes.
But in the last sentence I also said that it’s just a question over what we each consider to be an acceptable risk. Today the risk of increased crashes when driving at 70mph on the motorway is pretty much universally accepted as being acceptable in return for greatly reduced journey times. That doesn’t change the fact that driving at a greater speed increases the risk!
Toby, carrying on your “cancer” discussion, I think you’ve used a very good analogy.
Imagine a person who has a very bad headache. Problem is, in this instance the headache is one symptom of an underlying problem. The underlying problem is (in this analogy) a brain tumour. You can try to treat the headache (the symptom) with aspirin which will alleviate the pain a little but the underlying problem is the brain tumour. You might feel a little bit better with aspirin, but that’s not going to cure the tumour, just treat one of the very many symptoms. There are other symptoms of the brain tumour, such as mood swings and behaviour changes, that haven’t been touched. A better way to deal with the entire problem is to treat the cause of the headache, i.e. operate on the tumour, chemotherapy, radiotherapy. Cos if you don’t, there is an increased chance that the person is going to die.
In the same way, imagine a person who is a habitual speeder. Spee ding is like the headache, it’s one indication of an underlying problem. The underlying problem is that he is a bad driver. You can try to ‘treat’ the speeding (the symptom) with shock films which may modify their behaviour a little, but the underlying problem is that they are basically a bad driver. You might improve the driver’s behaviour a little with the shock film but that’s not going to resolve the bad driving, just treat one of the very many symptoms. There are other symptoms of the bad driving, such as lack of observation and overconfidence in the driver/rider’s abilities, that haven’t been touched. A better way to deal with the entire problem is to treat the cause of the speeding, i.e. change the driver’s behaviour through training. Cos if you don’t, there is an increased chance that the person is going to die.
Ok, so not every headache is caused by a brain tumour so the analogy isn’t perfect but I think you get what I’m getting at.
Very good discussion, by the way.
Maybe a poll is best placed here. We can poll everyone on this site and ask who speeds on at least 1 in 5 rides on their bikes. Once the numbers are together we can look over them in a years time to see how many have hurt themselves or others. It may be an interesting way of finding out the real reasons behind things like a crash. Some areas of the Government will always try and sell it as speed. But with this poll we could find out the real reason?
Just to note that I’m not trying to make a sick joke here in relation to people being hurt or hurting others. I am 100% behind everyone having a long life with many happy times. I just do not feel I can take the Government on their word when it comes to their stats and I should know as I do stats for them (not traffic). It’s funny how you can get a list of all different figures and then chop this and that out of them to give you an answer to sell your view.
One last question. How many millions of people do you think will be in a speeding bus, car, van, bike, etc today? and how many people will crash today as a result of them speeding (this does not take in people crashing while talking/texting on thier mobile phones, bikes doing a wheelie, bus/truck driver falling asleep, etc).
I think it was about time that the Government came out with the facts that while speeding may be a part of why someone crashes it is not always the reason even if they were speeding when they crashed (ie doing a wheelie, talking on mobile, etc)
“I think it was about time that the Government came out with the facts that while speeding may be a part of why someone crashes it is not always the reason even if they were speeding when they crashed (ie doing a wheelie, talking on mobile, etc)”
Precisely. And you said it so much more clearly than I did…
If a guy called Warren who came from gloucester wasnt doing 130mph the bike he was racing behind him wouldnt have been doing 130mph
If the little bikes up ahead hadnt pulled into the right lane in front of them Warren wouldnt have had to brake
If Warren hadn’t had to brake the bike behind wouldnt have shunted into him.
If the bike behind hadnt shunted into him, Warren wouldnt have swerved across the road and onto the pavement.
If he hadnt swerved onto the pavement he wouldnt have hit the armco barrier.
If he hadnt hit the armco barrier it wouldnt have guided him straight into the back of a parked car.
Warren died about 12 hours later, was conscious and aware to the end, and never knew his arm was in a different room.
Who was at fault? Warren for riding to fast? the guy behind for being to close? the little bikes up ahead for changing lanes? the council for putting up armco barriers? the car driver for breaking down?
inappropriate use of speed, too fast in the wrong place meant no one could react quick enough once the chain reaction was set in motion to prevent dissaster.
Speeding doesnt kill, speeding in the wrong place at the wrong time does - and only experience can guide this.