New insurance fraud

Just been on the website of the company that is handling my insurance claim and came across this - http://avertis-group.com/news/fraudsters-leave-thousands-motorists-uninsured

Never heard of it before…

I wonder how exactly they are targeting people, there’s no mention of price comparison sites?

I wondered that and thought that they may be setting up fake websites but then got the feeling that it is much more low tech and that they do it in person/through word of mouth…