Wrigley has today announced that it has signed as an Official Partner of the Bennetts British Superbike Championship, which will see them launch the ‘Airwaves® Kick Up A Gear™ Award’ for the 2008 season. The sponsorship sees Wrigley reinforce their commitment to motorcycling in the UK, as they are already the title sponsor of the Airwaves® Ducati team who compete in the championship.
Generate Sponsorship and Wrigley’s Airwaves® have been nominated for a prestigious award at the high profile Sport Industry Awards which take place in London on 1 May. Wrigley’s Airwaves® sponsorship of GSE Ducati in the British Superbike Championship has been shortlisted in the ‘Best Sponsorship of a Sport Team or Individual’ category and is up against; Adidas – Jonny Wilkinson, Nationwide Building Society – England Football Team, Nike - England Rugby, O2 – O2’s ‘Never Surrender’ Rugby World Cup campaign and RAC – Team RAC.