The 2008 British Superbike series fires into action this weekend and Phoenix, the official UK importers of Arai, are pleased to announce that the world's leading helmet brand will be supporting some of the top competitors in UK motorcycle road racing.
The Isle of Man Department of Tourism and Leisure has created a new TT advertising campaign to promote the 2008 TT races. The campaign, which will appear in national, bike and lifestyle media, and online, features some of the younger TT riders in iconic spots around the course. It will run from November to May 2008. Riders featured include Guy Martin, Ian Hutchinson, James Hillier, Gary Johnson, William Dunlop, Martin Finnegan, Ollie Linsdell and Manx rider Conor Cummins. Locations chosen include Kate’s Cottage, Sulby Straight, Kirk Michael, Ballaugh Bridge and Joey’s.