On July 21 and 22, 2007 Dainese will be opening the doors for all its fans to celebrate and relive a story of success and innovation that all began 35 years ago. “Providing people with head-to-toe dynamic sports protection”. This is the mission that the company has pursued ever since its outset by working closely with the most famous riders. Research and development provide the “roadbed” on a journey begun way back in 1972 that has led to the consolidation of experience over the years in the perfection of a flexible and finely-articulated concept of safety Dainese wants to celebrate its 35th birthday together with its fans for two days in which anyone who wants will be able to take a close-up look at the history, labour, and research that have made the brand a landmark in providing people with protection.