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THINK! Renews BSB Sponsorchip & Relaunches The Motorcycle Academy
02 April 2008
THINK!, the Department for Transport’s (DfT) road safety initiative, has signed up for a fifth consecutive year as a sponsor of the 2008 Bennetts British Superbike (BSB) Championship. The season, which kicks off at Brands Hatch on the 5th April will see a re-launched, interactive THINK! Motorcycle Academy, on-site at every BSB race to inform and entertain fans. The sponsorship - supported by on-site activity in the form of the THINK! Motorcycle Academy Unit - has been welcomed by BSB riders and fans who see the campaign as a positive and effective way of educating and informing motorcyclists about road safety. To maximise the campaign’s effectiveness the 2008 THINK! Motorcycle Academy will be more interactive than ever, combining important safety messages with fun and entertaining features such as top rider interviews, all the latest 2008 Superbikes on display, interactive computer pods, a Honda rider simulator and a BSB photo studio.
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(DFT) Think! Switch Off Before You Drive Off
01 February 2008
A new THINK! campaign to highlight the dangers of using a mobile phone when driving was launched today by Road Safety Minister Jim Fitzpatrick. The £1.5m campaign, featuring a new radio advert as well as the hard-hitting television advert launched last year, will remind drivers to switch off before getting behind the wheel. It is timed to coincide with the first anniversary of the introduction of tougher penalties for using a mobile phone when driving.
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Think! Motorcycle Academy Enjoys High Profile Nec Bike Show And Scoops Award For Best Trade Stand
04 December 2007
The THINK! Motorcycle Academy enjoyed a hugely successful debut appearance at the 2007 International Motorcycle and Scooter Show, which came to a close on Sunday night at the NEC in Birmingham. The Academy, which is designed to promote the government’s road safety message and encourage riders to ‘Give their bike the skills it deserves’, scooped the award for ‘Best Trade Stand’ while attracting tens of thousands of visitors during the ten-day event.
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Christmas Revellers Told - Think! Don't Drink & Drive
30 November 2007
In the South East, more than 960 people were hurt in drink drive related accidents at weekends last year, with more than a third of these injured between 10pm and 3am. To remind drivers, and young men in particular, just how badly getting behind the wheel after drinking can affect their lives, the Christmas drink drive THINK! campaign was launched by the Department for Transport today.
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THINK! Motorcycle Academy Proves A Winner With BSB Fans
18 October 2007
As the curtain came down on another thrilling Bennetts British Superbike season at Brands Hatch last weekend, the THINK! Motorcycle Academy once again showed itself to be the focal point of the series for fans. Thousands of fans queued up to meet leading local riders Leon Camier, Tommy Hill and Scott Smart, while three time British Superbike Champion and THINK! Ambassador, John Reynolds, was once again on hand to talk to and sign autographs for the massive crowds, who were basking in the autumn sunshine.
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Live To Ride - Ride To Live – Think!
13 October 2007
The Motorcycle Action Group (MAG UK) says the government’s motorcycle “Think!” campaign for motorcyclists hits the right spot for tips and facts for urban motorcycling. The focus of this latest urban campaign concentrates on motorcyclists perfecting their skills and changing the way they ride with some thought provoking facts and tips that could help riders avoid an accident.
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DfT ‘Think!’ Rural Speed Campaign
04 October 2007
The Motorcycle Action Group (MAG UK) supports the new Government ‘Think!’ campaign to raise motorist’s awareness of the dangers of speeding on rural roads. The campaign highlights that in rural areas accidents often involve single vehicles suggesting that drivers are travelling in excess of the speed limit or travelling too fast for conditions. In 2006 325 car drivers were killed on rural roads. As vulnerable road users motorcyclists are often the victims of dangerous, careless and aggressive driving which is exacerbated when that driver behaviour takes place on narrow roads with high hedgerows and limited visibility.
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Government Campaign Highlights Hidden Dangers Of Speeding On Rural Roads
03 October 2007
You are three times more likely to be killed on a rural road than an urban one whilst in a car warns a Government educational campaign launched today. The Department for Transport's THINK! Rural Speed Campaign, warning drivers not to go faster than the conditions allow, can be heard on radio stations around the country this month. Rural areas can tempt motorists into driving too fast for the conditions they are facing. Long straights and demanding bends, as well as less traffic and fewer pedestrians can make drivers believe it is 'safe' to go faster than they normally would. But the stark reality is actually the opposite - the risk of fatally injuring yourself or your passengers increases three-fold on a rural road.
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Drink Driving Menace to Motorcyclists
25 July 2007
The Motorcycle Action Group (MAG UK) welcomes the government's new anti drink drive campaign which was launched on Friday 20th July 2007. The campaign specifically targets those most likely to drink and drive who have been identified as male drivers between the ages of 17 and 29 years of age. Previous campaigns have involved 'shock horror' imagery but research has shown that this approach makes less of an impact on a generation of youngsters brought up on graphic, violent video games.
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Think! Motorcycle Academy Attracts Big Name Riders!
04 July 2007
Having established itself as a focal point of the British Superbike Championship, the THINK! Motorcycle Academy has attracted thousands of fans who have benefited from exciting activities and important safety messages. On the circuit, the established stars have been battling it out with a horde of young riders with four rookies in the top factory teams providing a strong challenge to the established order. Similarly, the Academy has seen regular appearances from both veteran BSB Champions and these new young riders, with racers dedicating their valuable time to taking part on the THINK! unit.
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Think! Campaign Urges South East Drivers Not To Drink And Drive This Festive Season
01 December 2006
The Government and Police join forces today to remind drivers of the perils of drinking and driving over Christmas. The annual THINK! Drink Drive campaign may be in its 30th year, but its message for South East drivers remains the same. As people gear up for the party season the campaign will warn motorists about the dangers of getting behind the wheel after even just one drink.
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It's The Quiet Ones You Have To Watch - Men Taking More Risks Than Women On Quiet Rural Roads They Think Are 'Safer'
01 November 2006
Male drivers are more than twice as likely as women to assume good road conditions are safer and then take dangerous risks, according to a new national survey. Figures also revealed that in 2005 more people died on rural roads in the South East than in any other area of England, and more than the total for Scotland and Wales put together.
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