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New Helmet Safety Ratings Unveiled
31 August 2009
New safety ratings for motorcycle helmets have been published by Road Safety Minister, Paul Clark.
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Suzuki Race Director Heads Think! Line Up at Thruxton BSB
28 May 2009
Suzuki Race Director and THINK! Ambassador John Reynolds will be making numerous appearances on the THINK! unit this weekend at the fourth round of the VISK British Superbike Championship at Thruxton.
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THINK! Has Great Line Up of Racers for 2nd Round of BSB
29 April 2009
The THINK! Motorcycle Academy has recruited a great mix of racers for the second round of the BSB Championship at Oulton Park; top talent James Ellison, local riders Steve Brogan and Dan Linfoot and the dark horse of the BSB Championship Stuart Easton will all be visiting the stand situated in the race paddock.
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Think! Sponsors BSB for Sixth Year
31 March 2009
THINK! is sponsoring the British Superbike Championship (BSB) for a sixth successive year after independent research showed that spectators are overwhelmingly supportive of their involvement.
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Drink Drive in London this Christmas & You'll be Treated Like Any Other Criminal
02 December 2008
Drivers are being warned that a festive tipple could see them end up behind bars this Christmas as a new hard-hitting £1.6 million THINK! campaign is launched today by Road Safety Minister Jim Fitzpatrick. The Government and Police have once again joined forces to urge anyone hitting the party scene to leave their car keys at home and not risk the devastation that drink driving causes. This year the Department for Transport's THINK! campaign is supported by Coca-Cola, meaning designated drivers will receive free soft drinks at thousands of pubs across Britain. The THINK! campaign - with brand new radio, Internet and in-pub advertising - was launched today to remind drivers, and young men in particular: If you get caught drink driving you'll be processed like any other criminal.
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BSB Stars Meet Their Fans on THINK! Bike Academy at Brands
08 October 2008
The THINK! Motorcycle Academy will be hosting all the race stars from the Bennetts British Superbike Championship at the Brands Hatch finale this weekend. These riders include newly crowned British Superbike Champion Shane Byrne and fellow protagonists Leon Haslam, Tom Sykes and Cal Crutchlow, who will all be riding in the World Superbike series next year.
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Knox Kompakt Back-Protector for Children
12 September 2008
For many youngsters the first ride on the back of a motorcycle is the beginning of a lifetime of adventures on two wheels. Providing that the child can sit astride the motorcycle with both feet on the footrests, and they are wearing an approved safety helmet, children of any age are permitted to ride pillion.
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Toseland Pledges Support for THINK! Road Safety at Donington
26 May 2008
MotoGP rider James Toseland, one of the biggest names in British motorsport, was greeted by hundreds of British Superbike (BSB) fans today as he visited the THINK! Motorcycle Academy at Donington Park in support of the Department for Transport’s (DfT) THINK! campaign. THINK! aims to reduce crashes involving motorcyclists by offering road safety advice and encouraging further training. Toseland who rides for the Tech 3 Yamaha MotoGP team, gave up a rare morning off from his punishing round-the-world race schedule to highlight to fans the importance of getting further training and honing their road riding skills. Hundreds of delighted fans gathered to watch the interview with the two-time World Superbike Champion who also talked about his inaugural MotoGP season and signed autographs on the THINK! stand.
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Bladeday2 & Bank Holiday Racing for HM Plant
23 May 2008
It’s a long weekend of activities for the HM Plant Honda team this Bank Holiday weekend at Donington Park. Tomorrow sees Bladeday2, which celebrates this legendary Honda sportsbike, before practice, qualifying and racing takes place on Saturday, Sunday and Monday. All three HM Plant Honda riders race Fireblades in some form and they will be in attendance along with a host of celebrities from the history of this amazing motorcycle.
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THINK! Renews BSB Sponsorchip & Relaunches The Motorcycle Academy
02 April 2008
THINK!, the Department for Transport’s (DfT) road safety initiative, has signed up for a fifth consecutive year as a sponsor of the 2008 Bennetts British Superbike (BSB) Championship. The season, which kicks off at Brands Hatch on the 5th April will see a re-launched, interactive THINK! Motorcycle Academy, on-site at every BSB race to inform and entertain fans. The sponsorship - supported by on-site activity in the form of the THINK! Motorcycle Academy Unit - has been welcomed by BSB riders and fans who see the campaign as a positive and effective way of educating and informing motorcyclists about road safety. To maximise the campaign’s effectiveness the 2008 THINK! Motorcycle Academy will be more interactive than ever, combining important safety messages with fun and entertaining features such as top rider interviews, all the latest 2008 Superbikes on display, interactive computer pods, a Honda rider simulator and a BSB photo studio.
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(DFT) Think! Switch Off Before You Drive Off
01 February 2008
A new THINK! campaign to highlight the dangers of using a mobile phone when driving was launched today by Road Safety Minister Jim Fitzpatrick. The £1.5m campaign, featuring a new radio advert as well as the hard-hitting television advert launched last year, will remind drivers to switch off before getting behind the wheel. It is timed to coincide with the first anniversary of the introduction of tougher penalties for using a mobile phone when driving.
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Think! Motorcycle Academy Enjoys High Profile Nec Bike Show And Scoops Award For Best Trade Stand
04 December 2007
The THINK! Motorcycle Academy enjoyed a hugely successful debut appearance at the 2007 International Motorcycle and Scooter Show, which came to a close on Sunday night at the NEC in Birmingham. The Academy, which is designed to promote the government’s road safety message and encourage riders to ‘Give their bike the skills it deserves’, scooped the award for ‘Best Trade Stand’ while attracting tens of thousands of visitors during the ten-day event.
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Christmas Revellers Told - Think! Don't Drink & Drive
30 November 2007
In the South East, more than 960 people were hurt in drink drive related accidents at weekends last year, with more than a third of these injured between 10pm and 3am. To remind drivers, and young men in particular, just how badly getting behind the wheel after drinking can affect their lives, the Christmas drink drive THINK! campaign was launched by the Department for Transport today.
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THINK! Motorcycle Academy Proves A Winner With BSB Fans
18 October 2007
As the curtain came down on another thrilling Bennetts British Superbike season at Brands Hatch last weekend, the THINK! Motorcycle Academy once again showed itself to be the focal point of the series for fans. Thousands of fans queued up to meet leading local riders Leon Camier, Tommy Hill and Scott Smart, while three time British Superbike Champion and THINK! Ambassador, John Reynolds, was once again on hand to talk to and sign autographs for the massive crowds, who were basking in the autumn sunshine.
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Live To Ride - Ride To Live – Think!
13 October 2007
The Motorcycle Action Group (MAG UK) says the government’s motorcycle “Think!” campaign for motorcyclists hits the right spot for tips and facts for urban motorcycling. The focus of this latest urban campaign concentrates on motorcyclists perfecting their skills and changing the way they ride with some thought provoking facts and tips that could help riders avoid an accident.
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DfT ‘Think!’ Rural Speed Campaign
04 October 2007
The Motorcycle Action Group (MAG UK) supports the new Government ‘Think!’ campaign to raise motorist’s awareness of the dangers of speeding on rural roads. The campaign highlights that in rural areas accidents often involve single vehicles suggesting that drivers are travelling in excess of the speed limit or travelling too fast for conditions. In 2006 325 car drivers were killed on rural roads. As vulnerable road users motorcyclists are often the victims of dangerous, careless and aggressive driving which is exacerbated when that driver behaviour takes place on narrow roads with high hedgerows and limited visibility.
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Government Campaign Highlights Hidden Dangers Of Speeding On Rural Roads
03 October 2007
You are three times more likely to be killed on a rural road than an urban one whilst in a car warns a Government educational campaign launched today. The Department for Transport's THINK! Rural Speed Campaign, warning drivers not to go faster than the conditions allow, can be heard on radio stations around the country this month. Rural areas can tempt motorists into driving too fast for the conditions they are facing. Long straights and demanding bends, as well as less traffic and fewer pedestrians can make drivers believe it is 'safe' to go faster than they normally would. But the stark reality is actually the opposite - the risk of fatally injuring yourself or your passengers increases three-fold on a rural road.
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Drink Driving Menace to Motorcyclists
25 July 2007
The Motorcycle Action Group (MAG UK) welcomes the government's new anti drink drive campaign which was launched on Friday 20th July 2007. The campaign specifically targets those most likely to drink and drive who have been identified as male drivers between the ages of 17 and 29 years of age. Previous campaigns have involved 'shock horror' imagery but research has shown that this approach makes less of an impact on a generation of youngsters brought up on graphic, violent video games.
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Think! Motorcycle Academy Attracts Big Name Riders!
04 July 2007
Having established itself as a focal point of the British Superbike Championship, the THINK! Motorcycle Academy has attracted thousands of fans who have benefited from exciting activities and important safety messages. On the circuit, the established stars have been battling it out with a horde of young riders with four rookies in the top factory teams providing a strong challenge to the established order. Similarly, the Academy has seen regular appearances from both veteran BSB Champions and these new young riders, with racers dedicating their valuable time to taking part on the THINK! unit.
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Think! Campaign Urges South East Drivers Not To Drink And Drive This Festive Season
01 December 2006
The Government and Police join forces today to remind drivers of the perils of drinking and driving over Christmas. The annual THINK! Drink Drive campaign may be in its 30th year, but its message for South East drivers remains the same. As people gear up for the party season the campaign will warn motorists about the dangers of getting behind the wheel after even just one drink.
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