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National Motorcycle Week – Ride 2 Work - Ace Cafe
18 July 2007
Today, as most will know is the National Motorcycle Week’s Ride 2 Work day and is designed to encourage motorcycle and scooter owners to ride to work, and if they can, take a friend, colleague or family member with them. This week’s worth of events is setup and organised by the Motorcycle Industry Association (MCIA). The aim of the day is to highlight that motorcycling cuts congestion, pollution, and journey times and is convenient and flexible.
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National Motorcycle Week – Ride 2 Work - 18th July
17 July 2007
National Motorcycle Week promotes motorcycling and the benefits associated with it. The campaign aims to demonstrate to the public, media and politicians the number of motorcyclists in the UK and at the same time it emphasises the important point that owners are from all walks of life and that riding has social, environmental and economic benefits.
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Road Camera Income Should Finance National Collision Investigation Board
17 April 2007
Britain needs a national collision investigation board in order to deliver better road safety and monitor the success of costly programmes like the current THINK! campaign. That is the powerful conclusion reached in a paper produced by senior Sussex police officer Inspector Simon Labbett who made good use of a grant from the charitable arm of GEM Motoring Assist (formerly the Guild of Experienced Motorists) to study accident investigation techniques in the USA.
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Tour European Capitals By Motorbike Project
05 April 2007
Dainese provides the technical gear to the hero of the adventure. The 50th anniversary of the European Union celebrated on March 25 offered the occasion for a project destined to provide a common link for reciprocal comprehension between European cultures and peoples: a 27-leg motorcycle tour to every European capital that will bring a message of friendship to the Mayor of each one of the cities above. With the support of the City of Marostica and Dainese, Massimo Cenci will ride the 40,000 km distance in a 5-month tour with the main message of the importance of road safety sponsored by Dainese.
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THINK! Road Safety Signs Up For Fourth Year Of Bennetts BSB Championship
27 March 2007
THINK! Road Safety today enters its fourth year as an official sponsor of the Bennetts British Superbike Championship (BSB), after the Department for Transport (DfT) signed a deal with Dorna UK that runs until the end of 2008. 88% of the many thousands of motorcyclists who attend BSB events welcome THINK!’s involvement in the UK’s most prestigious motorcycle race series, as the campaign strives to raise awareness of how to improve road safety for bikers.
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Day Time Running Lights - Idea Dims
21 March 2007
Europe’s enthusiasm for imposing Daytime Running Lights (DRL) for all vehicles has dimmed somewhat, says the Motorcycle Action Group (MAG) the UK’s most active riders rights group. Following responses to a consultation from the European Commission on DRLs, the Head of the European Commission’s Road Safety Unit, Dr Stefan Tostmann, announced at a recent meeting with FEMA (Federation of European Motorcyclists Associations) representatives that the Commission would call for a 6 month deferral in the United Nations legislative process.
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Government Tackles Road Safety And Disadvantage
22 December 2006
The Government announced that it has met its target to reduce road casualties in disadvantaged areas. Since the target was set, road casualties in the 88 most deprived districts in England have fallen by 19% beside a fall of 15% for England as a whole. The target was introduced in 2002 as part of the Government's response following research which showed that children from the poorest communities are up to five times more likely to be involved in road accidents than some of their better off peers.
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The Respro HI-VIZ™ Hump™ - You Have GOT To Be Seen With This
16 November 2006
Everybody has a backpack, whether you're on your motorbike, walking, cycling, jogging, everybody has one! The problem is that everyone is in their own little world and nobody even seems to notice anybody else. Drivers especially live in their own world when driving, and don’t care what’s happening around them. As far as they’re concerned bikers and cyclists don’t exist or fall into the same category as a speed hump – annoying!
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Men With Red Flags Next?
19 October 2006
The Motorcycle Action Group (MAG), the UK’s leading rider organisation says, the proposed amendment discussed recently in Parliament to the Road Safety Bill regarding compulsory lights for motorcycles illustrates the sad appetite for simple panaceas for road safety at which some politicians still grasp.
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Awards for Motorcycle Awareness Videos
27 July 2006
The Motorcycle Action Group (MAG UK) announces its summer media awards for motorcycle safety awareness videos. The categories range from the Golden “Oscars” to the “Raspberry” Award. The Raspberry Award goes to the latest Transport for London (TfL) video and campaign “The Day You Went To Work” or as stated by the narrator “The legs you’ll never use again”.
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Melting Roads Surfaces – Riders Take Care
21 July 2006
The Motorcycle Action Group has re issued its 2005 press release regarding the use of crushed rock dust in this year’s heat wave by councils to combat the problem of melting road surfaces. In the summer of 2005 the Motorcycle Action Group was made aware that some of the country's roads were beginning to melt due to a heat wave and that in parts of County Durham, Cumbria and Northumberland councils had been sending out gritting lorries to spread crushed rock dust in an attempt to combat the problem.
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Virgin Yamaha's Tommy Hill Stars In New Film!
21 July 2006
Team Virgin Mobile Yamaha's lead rider stars in a new DVD aimed at helping reduce casualties on the road. The DVD will be officially launched in Team Virgin Mobile Yamaha's hospitality facility at Oulton Park, Cheshire, tomorrow lunchtime (Saturday 22 July) at the ninth round of the British Superbike Championship.
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Captains Of Industry And MCI Take The Bikesafe Challenge In National Motorcycle Week 2006
14 July 2006
Bikesafe are challenging senior members of the motorcycle industry to a BikeSafe assessment as part of the National Motorcycle Week activities. Honda, Yamaha, Suzuki, Piaggio, Watsonian Squire and Norman Hyde are the manufacturers who will be participating on 18th July. Staff from the Motor Cycle Industry Association (MCI), based in Coventry, will be joining them too, as they are put through their paces by some of the most experienced motorcycle cops in the UK.
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Motorcycle Industry Welcomes Notable Reduction In Motorcycle Casualties
04 July 2006
MCI welcomes new Government casualty statistics showing the important contribution made by motorcycle riders to reducing road casualty figures. Figures released by The Department for Transport [29/06/06] show that the number of motorcycle user casualties on British roads is continuing to fall, despite continued growth in motorcycling overall.
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Motorcycle Industry Targets Young Road User Safety
20 June 2006
The Motor Cycle Industry's educational resource, 'LINKS - connecting Citizenship and Road User Education' which is being distributed free of charge to all secondary schools, will help government achieve new targets set for the 'Every Child Matters' initiative. In addition to LINKS being relevant to young people today, it is a resource that can work to supplement schools efforts to integrate classroom activities into this new Government initiative.
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Adrenalin X and LB announce Saftey Partnership
02 April 2006
LB has teamed up with protective clothing specialist, Adrenalin X, to help LB develop into an organisation that can arrange events for bikers in London, with saftey at the top of the agenda.
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BMW Continues Reign as MotoGP Safety Car Supplier
16 March 2006
As the countdown to a brand new Grand Prix motorcycle racing season fast approaches, it has been announced that BMW is to continue its support for this exciting sport by confirming its status as official safety car supplier for the MotoGP World Championship series until 2009. For the past seven years, BMW has enjoyed a collaborative agreement in being the sole manufacturer responsible for providing a range of exclusive safety cars throughout each MotoGP season. And now this support is set to continue throughout the 17-round 2006 series and beyond.
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MAG Push for Rider Safety
13 February 2006
The Motorcycle Action Group are delighted that the Department of Transport has finally recognised that the thickness of many modern cars' "A" pillars poses a big safety issue. For some time now, MAG has been arguing this point for some years now and resisted efforts to make bikers wear fluorescent clothing and burn headlights in daytime. MAG has long considered the conspicuity of the rider to be a "red herring" which distracts attention from the real causes of accidents.
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‘Act Your Age' Says Motor Cycle Industry's DVD
08 February 2006
Following on from the success of the DVD A Street, A Track, An Open Road which was launched last year to promote safer riding, MCI has finished a new project to produce a DVD designed specifically for scooter owners with younger riders and commuters in mind. Act Your Age, is an educational DVD aimed at young people and commuters who are scooter and moped riders or who are considering getting on two-wheels. It is also a valuable tool for any young person to help them find out more about safety on the roads and how to deal with vulnerable road users. The MCI worked with the Metropolitan Film School, Remote Productions and has developed links Road Safety Officers. MCI is producing an accessible product, with the title ‘Act Your Age’ and Road Safety Officers will be supporting the distribution across eleven London boroughs.
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Another Safety First from Honda. THE MOTORCYCLE TRAINER
28 November 2005
Honda has committed to getting its new Motorcycle Rider Trainer in every dealership within the next three years. The aim of Honda's Motorcycle Riding Trainer is similar to that of a flight simulator. For years these have been used in aviation to train and test pilots in complete safety, teaching them what to do in emergency situations so that when it happens for real, they instinctively know what to do.
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