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Royal Enfield Launch a Brand New Classic at Intermot
09 October 2008
Royal Enfield unveiled their all-new BULLET 500 CLASSIC at Intermot in Cologne on 7th October 2008. Its predecessor, the 4-speed iron-barrelled 500cc Bullet, had been in continuous production for over 50 years and the original Royal Enfield Bullet was created in 1932, so this new model has an impressive heritage that stretches back over 76 years.
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Last Chance to Buy a ‘Brand New Classic Motorcycle’
31 July 2008
UK stocks of the Royal Enfield Bullet 350 Classic are down to the last 100 units and once they are sold the longest surviving production motorcycle in the world will no longer be available to British bikers. Powered by a cast iron 346cc single cylinder pushrod engine, the Bullet Classic 350 produces 18bhp and, apart from minor detail changes to the electrical system, is virtually unchanged since it first rolled off the production line 53 years ago. Although capable of delivering 108mpg, making it an eco-friendly vehicle in terms of fuel consumption, tough new European emissions regulations have proved too stringent for the 1950’s technology of the engine, which will be replaced by a clean new fuel-injected 500cc alloy unit for 2009.
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Bullet-Proof Success for Royal Enfield in 2007
10 January 2008
Another record year for a classic British design in the UK The British-designed Royal Enfield Bullet, currently in its 54th year of production, enjoyed an increase of more than 15% in UK sales in 2007. This is the eighth successive annual growth for the classic motorcycle, which continues to out-perform the overall motorcycle market in Britain (sales of new machines had risen by 8% by the end of November 2007).
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The 100mpg Motorcycle That’s As Economical To Buy As It Is To Run
05 December 2006
Recently there has been considerable interest in diesel-powered motorcycles, with various prototype machines claiming impressive fuel consumption figures, often around 30-50% better than an equivalent performance petrol engine. However, there is a motorcycle that has been in production for over half a century that can repay owners with over 100mpg thanks to a new lean burn petrol engine.
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Travel Club Class With Royal Enfield Bullet Electra Clubman
23 October 2006
Royal Enfield are proud to announce the arrival of the Bullet Electra Clubman, combining the look and sound of the classic cafe racers of the Sixties with the reliability and performance of a modern lean burn all-aluminium engine.
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Buy A New Bullet 350cc Classic Motorcycle For £1,995 On The Road
21 April 2006
Royal Enfield has turned back the clock by reducing the prices of its Classic models by up to 10%. That means you can buy a brand new Bullet 350cc motorcycle for under £2,000 and the 500cc version for just over £2,500 including on the road charges. The Royal Enfield Bullet, which has been in continuous production for over 50 years, has enjoyed a resurgence in popularity since UK distribution was taken over by Watsonian Squire in 1999. Last year the historic brand bucked the trend of static bike sales (the overall market was up by just 2%) with a stunning 24% increase in registrations. In the UK Royal Enfield is now comfortably out-performing other niche European brands, like Moto Guzzi and the Bullet is selling in comparable numbers to the new Triumph Bonneville.
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Royal Enfield Bullet’s continued sales in 2005
20 January 2006
The Royal Enfield Bullet, which has been in continuous production for well over the last 50 years, have enjoyed a 24% increase in sales over 2005, bucking the national trend. Nearly 600 Bullet motorcycles were registered in the UK during in this period, an extra 114 bikes than in 2004. According to the statistics released by the Motor Cycle Industry Association, sales of motorcycles rose by just 2% in 2005. Traditional ‘naked’ machines, like the Bullet, were one of the most popular styles, with overall registrations up by 17%, as British bikers increasingly turn their backs on powerful sports motorcycles.
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