The Motorcycle Action Group (MAG UK) supports the new Government ‘Think!’ campaign to raise motorist’s awareness of the dangers of speeding on rural roads. The campaign highlights that in rural areas accidents often involve single vehicles suggesting that drivers are travelling in excess of the speed limit or travelling too fast for conditions. In 2006 325 car drivers were killed on rural roads. As vulnerable road users motorcyclists are often the victims of dangerous, careless and aggressive driving which is exacerbated when that driver behaviour takes place on narrow roads with high hedgerows and limited visibility.
The Royal Society for the Prevention of Accidents is encouraging employers to promote safer motorcycling, as new figures show an increase in the number of riders killed on Great Britain's roads. Employers have legal obligations to manage the safety of staff who use motorcycles in the course of their jobs, but RoSPA hopes they will also give motorcyclists who ride outside working hours the opportunity to develop their skills.