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Think! Sponsors BSB for Sixth Year
31 March 2009
THINK! is sponsoring the British Superbike Championship (BSB) for a sixth successive year after independent research showed that spectators are overwhelmingly supportive of their involvement.
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Drink Drive in London this Christmas & You'll be Treated Like Any Other Criminal
02 December 2008
Drivers are being warned that a festive tipple could see them end up behind bars this Christmas as a new hard-hitting £1.6 million THINK! campaign is launched today by Road Safety Minister Jim Fitzpatrick. The Government and Police have once again joined forces to urge anyone hitting the party scene to leave their car keys at home and not risk the devastation that drink driving causes. This year the Department for Transport's THINK! campaign is supported by Coca-Cola, meaning designated drivers will receive free soft drinks at thousands of pubs across Britain. The THINK! campaign - with brand new radio, Internet and in-pub advertising - was launched today to remind drivers, and young men in particular: If you get caught drink driving you'll be processed like any other criminal.
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Sharp Announces New Safety Ratings for Flip-Front Helmets
30 November 2008
Safety ratings for the most popular flip-front motorcycle helmets were announced today by SHARP, the Department for Transport’s Safety Helmet Assessment and Rating Programme. The 20 helmets are the first flip-front models to be rated under the scheme and bring the total number of helmets assessed by SHARP – which launched in June 2008 after research showed it could save 50 lives a year – to 96.
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MRTA Calls for New Motorcycle Test to be Deferred
29 July 2008
The RMI’s Motorcycle Rider Training Association (MRTA) has today (Thursday 24 July 2008) written to Jim Fitzpatrick MP, Parliamentary Under Secretary of State at the Department for Transport (DfT) with responsibility for the Driving Standards Agency (DSA) , to call for implementation of the new motorcycle test to be deferred.
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New Measures to Tackle Non-UK Drivers Who Break Road Traffic Laws
24 July 2008
Non-UK drivers and hauliers who flout the rules of the road face being fined and having their vehicles immobilised under new road safety proposals published today by Road Safety Minister Jim Fitzpatrick. Drivers resident outside the UK will not be able to escape punishment under the new system which will give Police and examiners from the Vehicle Operator and Services Agency (VOSA) the power to collect on-the-spot penalties from anyone without a satisfactory UK address from next year. They will also be able to issue penalty points against a non-UK driver's record for endorsable offences.
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THINK! Renews BSB Sponsorchip & Relaunches The Motorcycle Academy
02 April 2008
THINK!, the Department for Transport’s (DfT) road safety initiative, has signed up for a fifth consecutive year as a sponsor of the 2008 Bennetts British Superbike (BSB) Championship. The season, which kicks off at Brands Hatch on the 5th April will see a re-launched, interactive THINK! Motorcycle Academy, on-site at every BSB race to inform and entertain fans. The sponsorship - supported by on-site activity in the form of the THINK! Motorcycle Academy Unit - has been welcomed by BSB riders and fans who see the campaign as a positive and effective way of educating and informing motorcyclists about road safety. To maximise the campaign’s effectiveness the 2008 THINK! Motorcycle Academy will be more interactive than ever, combining important safety messages with fun and entertaining features such as top rider interviews, all the latest 2008 Superbikes on display, interactive computer pods, a Honda rider simulator and a BSB photo studio.
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(DFT) Think! Switch Off Before You Drive Off
01 February 2008
A new THINK! campaign to highlight the dangers of using a mobile phone when driving was launched today by Road Safety Minister Jim Fitzpatrick. The £1.5m campaign, featuring a new radio advert as well as the hard-hitting television advert launched last year, will remind drivers to switch off before getting behind the wheel. It is timed to coincide with the first anniversary of the introduction of tougher penalties for using a mobile phone when driving.
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Christmas Revellers Told - Think! Don't Drink & Drive
30 November 2007
In the South East, more than 960 people were hurt in drink drive related accidents at weekends last year, with more than a third of these injured between 10pm and 3am. To remind drivers, and young men in particular, just how badly getting behind the wheel after drinking can affect their lives, the Christmas drink drive THINK! campaign was launched by the Department for Transport today.
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