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THINK! Renews BSB Sponsorchip & Relaunches The Motorcycle Academy
02 April 2008
THINK!, the Department for Transport’s (DfT) road safety initiative, has signed up for a fifth consecutive year as a sponsor of the 2008 Bennetts British Superbike (BSB) Championship. The season, which kicks off at Brands Hatch on the 5th April will see a re-launched, interactive THINK! Motorcycle Academy, on-site at every BSB race to inform and entertain fans. The sponsorship - supported by on-site activity in the form of the THINK! Motorcycle Academy Unit - has been welcomed by BSB riders and fans who see the campaign as a positive and effective way of educating and informing motorcyclists about road safety. To maximise the campaign’s effectiveness the 2008 THINK! Motorcycle Academy will be more interactive than ever, combining important safety messages with fun and entertaining features such as top rider interviews, all the latest 2008 Superbikes on display, interactive computer pods, a Honda rider simulator and a BSB photo studio.
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(DFT) Think! Switch Off Before You Drive Off
01 February 2008
A new THINK! campaign to highlight the dangers of using a mobile phone when driving was launched today by Road Safety Minister Jim Fitzpatrick. The £1.5m campaign, featuring a new radio advert as well as the hard-hitting television advert launched last year, will remind drivers to switch off before getting behind the wheel. It is timed to coincide with the first anniversary of the introduction of tougher penalties for using a mobile phone when driving.
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Christmas Revellers Told - Think! Don't Drink & Drive
30 November 2007
In the South East, more than 960 people were hurt in drink drive related accidents at weekends last year, with more than a third of these injured between 10pm and 3am. To remind drivers, and young men in particular, just how badly getting behind the wheel after drinking can affect their lives, the Christmas drink drive THINK! campaign was launched by the Department for Transport today.
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