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Drink Drive in London this Christmas & You'll be Treated Like Any Other Criminal
4 Hours ago
Drivers are being warned that a festive tipple could see them end up behind bars this Christmas as a new hard-hitting £1.6 million THINK! campaign is launched today by Road Safety Minister Jim Fitzpatrick. The Government and Police have once again joined forces to urge anyone hitting the party scene to leave their car keys at home and not risk the devastation that drink driving causes. This year the Department for Transport's THINK! campaign is supported by Coca-Cola, meaning designated drivers will receive free soft drinks at thousands of pubs across Britain. The THINK! campaign - with brand new radio, Internet and in-pub advertising - was launched today to remind drivers, and young men in particular: If you get caught drink driving you'll be processed like any other criminal.
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Drink Driving Menace to Motorcyclists
25 July 2007
The Motorcycle Action Group (MAG UK) welcomes the government's new anti drink drive campaign which was launched on Friday 20th July 2007. The campaign specifically targets those most likely to drink and drive who have been identified as male drivers between the ages of 17 and 29 years of age. Previous campaigns have involved 'shock horror' imagery but research has shown that this approach makes less of an impact on a generation of youngsters brought up on graphic, violent video games.
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Drink-Drive Biker Banned Day After Passing Test
03 March 2007
A teenage motorcyclist has been banned from the road after he was caught over the drink-drive limit just one day after he passed his test. Jason Richards, 18, of Beccles, Suffolk, passed his motorbike test last Friday, but the next day he was pulled over by police and found to have 44mg of alcohol in 100ml of breath. The legal limit is 35. Police yesterday said they believed the driving ban to be the quickest ever recorded in Suffolk.
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Christmas 2006 Drink Drive Crack Down In London
05 December 2006
The Government and Police have joined forces this week to clamp down on the menace of drinking and driving over Christmas. As London gears up for the party season, the annual THINK! Drink Drive campaign - now in its 30th year - will swing into action to warn motorists in the capital about the dangers of getting behind the wheel after even just one drink.
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Think! Campaign Urges South East Drivers Not To Drink And Drive This Festive Season
01 December 2006
The Government and Police join forces today to remind drivers of the perils of drinking and driving over Christmas. The annual THINK! Drink Drive campaign may be in its 30th year, but its message for South East drivers remains the same. As people gear up for the party season the campaign will warn motorists about the dangers of getting behind the wheel after even just one drink.
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