Leaders of the UK motorcycle industry are calling for government, legislators, local authorities and transport planners to start treating motorcycling as a serious and relevant alternative to the use of cars and public transport. The demand comes from David Taylor, chief executive of the Motor Cycle Industry Association (MCIA), just days after news of an 8.6 per cent increase in motorcycle, scooter and moped registrations last year – the biggest annual jump in registrations for seven years.