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Drink Drive in London this Christmas & You'll be Treated Like Any Other Criminal

02 December 2008

Drivers are being warned that a festive tipple could see them end up behind bars this Christmas as a new hard-hitting £1.6 million THINK! campaign is launched today by Road Safety Minister Jim Fitzpatrick. The Government and Police have once again joined forces to urge anyone hitting the party scene to leave their car keys at home and not risk the devastation that drink driving causes. This year the Department for Transport's THINK! campaign is supported by Coca-Cola, meaning designated drivers will receive free soft drinks at thousands of pubs across Britain. The THINK! campaign - with brand new radio, Internet and in-pub advertising - was launched today to remind drivers, and young men in particular: If you get caught drink driving you'll be processed like any other criminal.