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Dainese To Sponsor 2008 Tourist Trophy as Official Safety Partner
23 April 2008
The company from Vicenza has been appointed Official Safety Partner of the legendary race that has been run since 1907 on the Isle of Man in England. In order to close the important sponsorship deal, the two most important superbike races of the Tourist Trophy (TT) to be held on May 31st and June 7th will be renamed The Isle of Man Dainese Superbike Race and The Isle of Man Dainese Senior TT Race. The TT will be the first “Italian Legendary Protection” event: a project that Dainese has been developing together with AGV with the objective of communicating and celebrating the long tradition that both Italian companies share in motorcycle racing history in terms of protection and safety.
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Dainese Announces 2008 TT Involvement
09 April 2008
Dainese has today announced that the company has been appointed the ‘Official Safety Partner’ to the Isle of Man TT Races for 2008. As part of the significant deal, the TT’s two key Superbike races will be known as The Isle of Man Dainese Superbike Race and The Isle of Man Dainese Senior TT Race. The Italian company, which specialises in safety products for active sports enthusiasts was founded in 1972 by the current managing director, Mr Lino Dainese, who will be visiting the Isle of Man over the TT fortnight.
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Suzuki Launch Largest Ever Accessory Brochure
28 March 2008
The NEW 2008 Suzuki Motorcycle Accessory Brochure has been published this month, with over 160 new items added from last years catalogue, including some completely new lines and ranges. Suzuki’s most comprehensive line-up to date, the 2008 brochure not only details model specific parts, but also includes bespoke riding gear from partners such as Italian legend Dainese, Suzuki’s very own Hamamatsu casual clothing range, along with the racing fans favourites from the Rizla Suzuki and Rizla Suzuki teams.
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The New 2008 Dainese Campaign Gets Off To A Start
21 February 2008
Dainese and Valentino Rossi together once again for the new red devil corporate advertising campaign by Toni Thorimbert. A great novelty is represented by the presence, alongside Valentino, of Alessia Piovan, a young Italian actress, chosen by the director Andrea Molaioli for his first full length film "La ragazza del lago" (The girl by the lake).
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London’s Latest Yamaha Premier Centre Opens
04 February 2008
Infinity Motorcycles, Clapham, has now opened as one of London’s top Yamaha Premier Centres - and in keeping with that title, they intend to be not only in a league above their rivals, but to go that extra bit further to fully meet the customer’s needs.
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Walker To Meet Fans At Manchester's Dainese D-Store
20 November 2007
The 'People's favourite' Chris 'Stalker' Walker will be in Manchester on Saturday December 8th to meet his fans. The four-time British Superbike Championship runner-up will be at Dainese's flagship D-Store at 15.00hrs to meet fans, talk bikes and sign autographs. The super-popular rider from Nottingham has ridden competitively for over 15 years and has campaigned Honda, Kawasaki, Suzuki, Yamaha, Petronas and Ducati both home and abroad.
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A Helmet With A Heart
20 November 2007
Dainese will be auctioning off on eBay the Agv helmet worn by Valentino Rossi to the benefit of the non-profit “Un sogno per il Gaslini Onlus” association (“A dream for Gaslini Children’s Hospital”), a the Doctor himself will present the helmet to the generous bidder in person. In the wake of the success of previous years, Dainese has decided to repeat this gesture of solidarity through a charity auction of unique items of Valentino Rossi’s personal racing gear on eBay.it this year as well.
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Dainese D-Air® Racing - Technology Is In The Air
03 November 2007
Dainese is proud to present D-air® Racing, the revolutionary airbag which protects riders during circuit racing. After more than 10 years of study and experiments, D-Tec® (Dainese Technology Center), the Dainese R&D department, introduced D-air® Racing during trials for a Grand Prix in a totally active mode. This new rider protection technology has therefore entered the world of racing with a system which, thanks to the use of airbags, is able to protect the rider's body in areas that conventional protections leave exposed: shoulders, collarbones and neck.
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Dainese Opens 2nd Flagship Store In The USA
29 October 2007
There was great success at the Opening of the new D-Store Dainese in San Francisco. Many fans were present to meet legendary Kevin Schwantz Designed in collaboration with the Dainese Design studio, this brand new D-Store is the company’s largest, with 500 square meters dedicated to the display of the latest collections of clothing and protective gear for the worlds of motorcycles, skiing, water sports and mountain bikes.
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Dainese Dresses Italian Cinema
16 October 2007
The company is the official sponsor of Cinema Italian Style, an American festival of the best Made in Italy films. Dainese, the leading Vicenza company in the production of dynamic sports clothing and protection gear, will be the main sponsor of the 4th edition of Cinema Italian Style, an Italian film festival organised by Rome’s famous Cinecittà studios to be held in Los Angeles from October 10 – 21, 2007.
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Dainese S.p.A. Buys AGV
01 August 2007
A name in motorcycle racing history returns to Italy. On July 30, CEO of the eponymous Vicenza-based leader in the production of dynamic sportswear and safety gear Lino Dainese placed his signature to a very important agreement for the sports international market. Dainese S.p.a. is now purchasing AGV S.p.a., the legendary Italian name in the design and construction of motorcycle helmets for both sports competition and amateur use. The new purchase provides enormous satisfaction and brings the ownership of the helmet producer sold to the Belgian Imag Group in 2002 back into Italian hands.
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Dainese Celebrates 35 Years Of Success
21 June 2007
On July 21 and 22, 2007 Dainese will be opening the doors for all its fans to celebrate and relive a story of success and innovation that all began 35 years ago. “Providing people with head-to-toe dynamic sports protection”. This is the mission that the company has pursued ever since its outset by working closely with the most famous riders. Research and development provide the “roadbed” on a journey begun way back in 1972 that has led to the consolidation of experience over the years in the perfection of a flexible and finely-articulated concept of safety Dainese wants to celebrate its 35th birthday together with its fans for two days in which anyone who wants will be able to take a close-up look at the history, labour, and research that have made the brand a landmark in providing people with protection.
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Dainese Launches The Infinity Operation
15 May 2007
There are to be five European nations to be involved in new Beta Testing on the innovative Infinity helmet by Dainese. In the wake of the great success achieved by Beta testing with the Neck Gore-tex jacket, Dainese has decided to get its customers involved again in another operation to test the Airstream Course Infinity, a special series of latest-generation helmets. The Project gives customers who purchase Infinity helmets in Italy, Germany, France, England, and Spain and from the www.dainese.com website the chance to test the latest version of the communication system that permits dialogue between riders on different bikes.
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Tour European Capitals By Motorbike Project
05 April 2007
Dainese provides the technical gear to the hero of the adventure. The 50th anniversary of the European Union celebrated on March 25 offered the occasion for a project destined to provide a common link for reciprocal comprehension between European cultures and peoples: a 27-leg motorcycle tour to every European capital that will bring a message of friendship to the Mayor of each one of the cities above. With the support of the City of Marostica and Dainese, Massimo Cenci will ride the 40,000 km distance in a 5-month tour with the main message of the importance of road safety sponsored by Dainese.
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Crescent Suzuki Supports New UK Entry Level Race Series
07 September 2006
Crescent, the leading motorcycle dealership and organisation behind the Rizla Suzuki MotoGP and Superbike squads, has teamed up with Suzuki GB and the ACU to announce a new affordable Clubman race series for 2007 in the UK – the ACU/Suzuki GSX-R Trophy - designed to encourage new talent into road racing.
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Dainese Discounts On All-New Crescent Website
01 September 2006
Crescent has just launched the new crescent-suzuki.com website and to celebrate is offering 10 per cent discount on all Dainese Rizla Suzuki replica clothing. Crescent-suzuki.com now offers internet browsers more choice, advice and information than ever before, as well as the ability to buy on-line at any time of the night or day.
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New Piaggio Technocomfort Clothing by Dainese
16 August 2006
Europe’s largest scooter manufacturer has teamed up with its leading motorcycle clothing company to create a stylish and dynamic range of scooter wear designed for urban mobility. Piaggio and Dainese have chosen light but tough materials to produce a collection for men and women that combines wearability with practical and innovative features specifically developed for today’s scooter rider.
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Rizla Suzuki Racers To Unveil New Dainese Store And Replica Riding Product In Manchester
05 May 2006
Thursday 25th May will see Dainese officially open its first D-Store in the UK. Rizla British Superbike stars Shane 'Shakey' Byrne and James Haydon will be present signing autographs and answering questions fired at them by ITV’s bike racing front-girl, Jane Omorogbe. Both riders will pose for photos with fans next to one of their GSX-R1000 Rizla Suzuki race bikes that will be displayed in the window of the all-new store.
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Dainese brings style, flair and safety to Rizla Suzuki
08 March 2006
DAINESE has teamed up with Rizla Suzuki for the 2006 British Superbike Championship where riders Shane ‘Shakey’ Byrne and James Haydon will wear its stylish leathers, boots and gloves for maximum protection. Based in Molvena, Italy, Dainese has a reputation for backing Champions while exploring the limits of technology to improve rider safety. Rizla Suzuki now adds its name alongside Dainese legends such as Agostini, Sheene, Doohan, Fogarty and Rossi.
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Get custom Dainese suits by Rossi's tailor!
08 September 2005
Adrenalin X, LB's technical safety partner has announced an exclusive Dainese Bespoke Made to Measure (M2M) suit fitting event at their showroom inside Brands Hatch International Circuit. Fitting will be performed by Valentino Rossi's personal Dainese MotoGP suit tailor, Silvano Celi.
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