In 2004 Baroni Electric Vehicles Ltd was one of the first importers to bring road legal electric mopeds to the UK market. Having researched all of the various manufacturers that produced these vehicles, it became clear that the problem with the market was not demand but the supply of poor quality, unreliable options. From a manufacturing standpoint e-max came to the same conclusion. The answer was to design a completely new scooter using Italian designers and German engineers -a next generation electric moped was born that met all the criteria.