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Official Recognition for the Yamaha Classic Racing Team
2 Days ago
Yamaha Motor Europe NV has officially announced its support for the Yamaha Classic Racing Team, founded and managed by former Yamaha GP mechanic Ferry Brouwer. In addition to a financial element, the support will include technical as well as promotional aspects. The Yamaha Classic Racing Team (YCRT), born out of passion for racing heritage is aimed at conserving Yamaha’s history from their early golden years of road racing. This truly magnificent period started in the sixties and continued into the seventies. Ferry Brouwer, now 59 yrs old has been into racing since he was 6 years old after being introduced to it by his father.
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Honda Gears Up for BladeDay2
3 Days ago
Honda and motorcycle fans across the UK are gearing up for Bladeday2, a unique motorcycling event at Donington Park on Friday 23rd May, to celebrate sixteen years of the Fireblade – the bike universally known to capture the very essence of sports motorcycling. The anticipated 5,000 ’Blade and motorcycling enthusiast visitors to the event can expect an action packed day of entertainment for just £10 entry fee on the day (under 16s free), but remember to bring cash as no card payment facilities will be available at the event. Gates at the Melbourne Entrance open at 9.00am with the event, located on the Launch Pad site, ending at 5.00pm.
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Arai Race Service Supports North West 200
08 May 2008
For the third year in succession, the Arai Race Service will be at the North West 200. Operated by UK Arai importer Phoenix Distribution the Service, started in 1984 and now in its 24th year of supporting Arai racers, will play a crucial role in helping its riders as they compete at Northern Irelands’ premier event. Every technician working on the Arai Race Service has undergone an extensive training programme and knows every Arai helmet inside and out. In tough road race events like the North West, fit and a clear view are crucial. These essential requirements are fully taken care of by the technicians allowing the riders to focus their full concentration on the race.
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The Arai Way Online
08 May 2008
Phoenix, the UK importer of Arai motorcycle helmets for over the last two decades and the recently appointed car helmet distributor, has launched a unique website, www.whyarai.co.uk which offers UK motorcyclists and drivers a comprehensive information resource on Arai - the world's leading helmet brand. The new Why Arai website offers a massive range of information, tips and advice, special promotions, sponsored riders and drivers, events etc. From handy hints like changing your Arai helmet visor in a matter of seconds, to the latest MotoGP race results, it's all on the new site. You can check out the very latest biking news from the MCN.com RSS newsfeed too.
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Phoenix Launches Major Arai Sponsorship Campaign For 2008
01 April 2008
The 2008 British Superbike series fires into action this weekend and Phoenix, the official UK importers of Arai, are pleased to announce that the world's leading helmet brand will be supporting some of the top competitors in UK motorcycle road racing.
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Arai Launch 2008 UK Brochure
27 March 2008
Arai’s stunning 2008 UK brochure is now available. An array of gorgeous new designs and colour options are added to the RX7 Corsair, Viper, Chaser and Tour X ranges – over 40 in total – filling the 44 pages and complementing the existing line up. The popularity of the Tour X is now firmly established and is the helmet of choice for the epic adventures of Long Way Down’s Ewan McGregor and Charley Boorman and the new Tour X3 (available shortly) does not disappoint. New features include emergency release tab cheek pads, a reinforced ridged peak for extra stability and a fully washable and removable Dry Cool® interior.
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Ventureshield™ – Helmet Paint Protection System
14 March 2008
Phoenix Distribution are proud to announce a brand new addition to their product range, the VentureShield™Helmet Paint Protection System (HPPS) for motorcycle helmets. This almost invisible, tough, protective film is easy to apply, prevents stone chips and other debris from damaging your helmet and can be removed easily - leaving no marks - should riders want to update their lid's paintwork in the future. If you have made a serious investment by buying a top brand motorcycle helmet, it deserves a bit of TLC in the shape of the VentureShield™ film.
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Arai Helmets & Casual Clothing Bargains at Infinity Motorcycles
19 February 2008
Save £100 on the distinctive Arai GP-5X motorcycle helmet at Infinity Motorcycles. Based on the company’s acclaimed GP-5 car racing model, the roots of car helmet design are apparent from the special visor mechanism with efficient-looking aluminium fasteners and 3mm thick visor that is typical for motor sports.
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London’s Latest Yamaha Premier Centre Opens
04 February 2008
Infinity Motorcycles, Clapham, has now opened as one of London’s top Yamaha Premier Centres - and in keeping with that title, they intend to be not only in a league above their rivals, but to go that extra bit further to fully meet the customer’s needs.
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Racy Reading Ahead With The Arai Astro
30 January 2008
Road race fans who choose the Arai Astro Race, Chris Walker replica, helmet this Spring will be looking forward to some racy reading, as Arai’s UK importer, Phoenix, are giving away a signed copy of Chris Walker’s sensational `Stalker’ autobiography with every Astro Walker Replica lid bought from an official Arai five star dealer or Hein Gericke accredited centre.
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KTM Adventure Tours North America announces 2008 Sponsors
24 January 2008
KTM North America, Inc is proud to announce its 2008 KTM Adventure Tours program sponsors.
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Arai Heads Up Entertainment Zone
08 November 2007
Building on the success of the 2006 International Motorcycle show, Arai’s presence at this years’ event moves into overdrive with their sponsorship, by UK importer Phoenix, of the Entertainment Zone in Hall 2 adding to an already extensive itinerary. Activity in this zone will focus on the main stage as competitions, interviews, games, celebrity appearances and fashion shows take place throughout the duration of the show.
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Arai Announce Brand New Accessories Promotion
02 July 2007
Arai have recently launched the latest in their series of extremely popular customer promotions, all of which have been carried exclusively by the Arai Five Star Dealer Network and Hein Gericke Accredited stockists. Running from 1st June through to 31st October, 2007 buyers of any new Arai RX7 Corsair, Viper, Astro, Chaser or Condor can choose a selected piece – absolutely free – from the following range of top quality Arai-branded motorcycle accessories:
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Arai Top Of J D Power Survey For 9th Consecutive Year
02 July 2007
Arai has come out on top of the wide-ranging JD Power and Associates 2007 Motorcycle Helmet Satisfaction Study for the ninth consecutive year, further cementing the brand’s long-held position as the world’s best crash helmet. The J D Power study examines 11 key areas of owner satisfaction; ventilation/air flow, quietness, de-fogging, face shield draught-proofing, ease of replacement and scratch-resistance, colour/graphic design and scratch resistance of shell, strap fastening plus helmet weight and overall fit and comfort.
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Infinity Motorcycles Open Day, Farnborough - Saturday 7th July
21 June 2007
Infinity Motorcycles are providing a free chain lube and adjustment to visitors arriving by bike on their open day on Saturday 7th July. Riders can be assured of the highest levels of service, because this feature is being organised by the Suzuki Technician of the Year, Julian Cameron. Owners of Arai & Shoei helmets will also be eligible for free servicing from the companies’ official Race Support Staff.
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Arai TT Day Of Champions
05 June 2007
In a new initiative for the TT, the inaugural ‘Day of Champions’ will take place at the TT Grandstand on Thursday 7th June with a whole host of events taking place during the course of the day. Similar to the Riders for Health Day of Champions held each year at the Donington Park Moto GP, the TT Day of Champions will be sponsored by Arai with money being raised for a number of charities including the ACU Benevolent Fund, the Joey Dunlop Foundation and the Martin Hayes Fund.
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Phoenix Supports Major Sponsorship Programme For 2007
05 April 2007
The 2007 British Superbike series fires into action this Easter weekend and Phoenix Distribution, the UK importer of Arai helmets, renews its commitment to circuit and road racing in the UK with a major sponsorship programme. Heading the grid for Arai will be Chris Walker and Leon Haslam, both longstanding supporters of Arai and both super fast, super focused and ready for the championship fight.
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Launch 2007 UK Brochure
27 March 2007
Arai's new 2007 brocher is now available, it is packed with 11 ranges totalling 88 helmets. The brochure features 11 new replicas making the total UK Arai replica line up for 2007 – 20 in all. An array of gorgeous designs and colour options complement each product range including some dramatic visionary graphics on the Chaser and Viper models - introduced in 2006. New replicas include World Champion Nicky Hayden’s limited edition design and the spectacular graphics of Noriyuki Haga’s new replica. The brochure also features Arai’s popular promotional clothing range and a comprehensive spares list is also included.
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Restructure Car Racing Helmet Distribution
05 February 2007
Arai has recently decided to restructure its distribution of Car Racing helmets in the UK. This move is due to the need to simplify logistics, communication and operations from their Head Office in Japan. As from January 2007, Phoenix Distribution have assumed responsibility for the Arai Car Racing range in the UK. Both companies have a long history of working together, as Phoenix (previously Belstaff International) has been the UK distributor of Arai’s motorcycle helmet range since 1985, a relationship which has successfully resulted in Arai becoming the most desirable and aspirational motorcycle helmet brand in the UK.
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Arai Heads Up NEC Race Paddock
19 October 2006
Arai’s presence at the International Motorcycle Show moves up a gear this year with their sponsorship of the Race Paddock adding to an already extensive itinerary. The stunning 2007 range will be available to view on stand P5 and customers visiting the stand can take part in the planned activity with regular racer autographs sessions, interviews and competitions taking place each day.
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