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News Tag: Activision

Videogame Launch Gets the Giggles from Yamaha

28 August 2008

Activision, the videogame developer, recently appointed Sublime Promotions to run a nationwide games sampling road show to showcase the latest instalment of the Guitar Hero Franchise: Guitar Hero On Tour. Sublime Promotions toured selected city centres and major seaside resorts, coinciding with the start of the school holidays, to promote the launch of the new game, developed for Nintendo’s DS games console, featuring a unique ‘guitar grip peripheral’.