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Story Brief:
On July 21 and 22, 2007 Dainese will be opening the doors for all its fans to celebrate and relive a story of success and innovation that all began 35 years ago. “Providing people with head-to-toe dynamic sports protection”. This is the mission that the company has pursued ever since its outset by working closely with the most famous riders. Research and development provide the “roadbed” on a journey begun way back in 1972 that has led to the consolidation of experience over the years in the perfection of a flexible and finely-articulated concept of safety Dainese wants...
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