Manheim Auctions, the UK's leading vehicle remarketing company, has appointed Cliff Walker to the position of UK Sales and Marketing Manager with responsibility for promoting its motorcycle auction operations. The appointment is further evidence of the Manheim Group’s joined-up approach to motorbike services, following the launch of Portfolio for Bikes earlier this year, which offers a range of retail marketing support for motorbike dealers.
With previous experience as a motorcycle journalist, working for Classic Bike Guide, Streetfighters, Motorcycle Racer and, Motorcycle Classics, Cliff Walker then moved on to become Dealer Principal for Carrera Racing, an Italian specialist dealership and more recently Service Director for Spectrum Motorsports, a large Honda, Ducati and Aprilia Dealership in Los Angeles, USA.
Commenting on his appointment, Cliff Walker said:
"This is an exciting time to be involved at Manheim as we intend to be at the forefront of the trade, developing new products and services. My appointment is a clear indication that Manheim is serious about the motorcycle market and what we can achieve for our customers."
Motorcycle Auctions are held on the last Wednesday of every month at Manheim’s Mansfield auction centre, just off junction 28 of the M1. To enter bikes in the next auction, or to find out more, please contact Cliff Walker on 07823 328806 or email cliff.walker@manheimeurope.com.
