More than 35,000 readers of the major Italian bike magazine Motociclismo voted for their Bike of the Year 2008 and gave a huge vote of confidence towards Ducati.
Ducati scored their best ever result in the Sport Bike catergory, best in Supermotard and a major result in the Naked Bike categories.
Choosing from 280 models split into 12 categories, including 125cc, Cruiser, Naked, Dual, Enduro, Supermotard, Touring, Sport Bike, Sport Touring, and three scooter categories, the public’s favourite and most eagerly awaited award was for best Sport Bike. For the first time ever in the history of such awards presented by motorcycle magazines, a single manufacturer – Ducati – had recorded an unprecedented clean sweep of votes and claimed the first three places.
The Ducati 1098 took the coveted first place with the Desmosedici RR in second and the stunning new 848 filled the podium with third place to achieve the previously unmatched haul of trophies. Ducati’s domination of the Sport Bike category is a clear indication of the credibility and respect that the Italian manufacturer enjoys in this specific sector, traditionally a bench-mark and inspiration in the motorcycling world.
Ducati’s success that evening, however, did not end there. Once more, the highly original Hypermotard took first place honours in the Supermotard category and the beautiful new Monster 696, despite being launched just a few weeks ago, took an incredible second place in the Naked Bike category. To complete the impressive haul of awards, the Multistrada scooped third place overall in the Dual category.
The award ceremony, which took place during the evening of Thursday 8 May, was held in the breathtaking surroundings of the Sforzesco Castle in Milan. In attendance were the Edisport (the Motociclismo publisher) management, Guidalberto Guidi (president of ANCMA Confindustria, the Italian industrialists’ association), the participating manufacturers in the competition and host for the evening, Maddalena Corvaglia, the famous Italian showgirl who, herself, rides a Ducati Monster.
