Miller Motorsports Park is very pleased to announce that it has entered into a wide-ranging partnership with Basic Research, Inc., a Salt Lake City-based manufacturer of cosmetic, fitness and weight-loss products, to help promote and build awareness of the company’s products.
StriVectin-SD, a cosmetic cream that helps diminish the appearance of fine lines, wrinkles and crows’ feet, will be the title sponsor of the HANNspree Superbike World Championship® event over the weekend of May 29-June 1. The event will now be known as the HANNspree Superbike World Championship®, StriVectin-SD USA Round presented by HANNspree. In addition to its title sponsorship at Miller Motorsports Park, Basic Research will also utilize the global marketing platform of the HANNspree Superbike World Championship® to market StriVectin-SD internationally.
As part of the agreement, Basic Research’s range of products will be involved in a variety of sponsorship roles, including a contingency sponsorship of the Ford Racing Mustang Challenge for the Miller Cup and the title sponsorship of the Extreme Action Sports Jam, which will be a downtown party on May 29 at the Gallivan centre in Salt Lake City to promote the HANNspree Superbike World Championship®, StriVectin-SD USA Round presented by HANNspree.
“Basic Research is known worldwide for our innovative, out-of-the-box product development and marketing,” said Dennis Gay, CEO of Basic Research. “We tested the waters with our sponsorship of the Zantrex-3/StriVectin NHRA Top Fuel Dragster the past couple of years, and had huge success and got lots of positive feedback on that effort, so getting involved with Miller Motorsports Park and World Superbike was a perfect fit. Besides, I’m a huge race fan, so sometimes it’s good to be able to help steer the company in a direction that will be a lot of fun as well as be great PR for both StriVectin and Miller Motorsports Park.”
“We very much appreciate the support of Basic Research,” said Alan Wilson, CEO and General Manager of Miller Motorsports Park, “and are gratified that they recognise the value of a partnership with Miller Motorsports Park and the international exposure that this agreement will offer. The HANNspree Superbike World Championship® is one of the top three racing series in the world, which is seen by 2 billion television spectators on 95 television networks in 173 countries each year, and offers a fan-friendly format using production-based motorcycles that are derived from those sold in dealerships every day. This event will have a significant impact on the State of Utah, both on a commercial and entertainment level, and we are proud to have Basic Research play such an integral role with our event and our facility.”
Paolo Flammini, CEO of FGSport added: “As the worldwide organizers of the HANNspree Superbike World Championship, we are honored that a primary company like Basic Research has decided to support the USA Round hosted by Miller Motorsports Park. The association between the StriVectrin-SD brand and the HANNspree Superbike World Championship – USA Round will certainly guarantee a great national and international exposure to the Basic Research products as well as an opportunity to spread the Superbike World Championship message among a very wide consumer base.”
