At the Ducati Museum in Bologna, Ducati entered the world of fine wines with the introduction of a new vintage, DesmoRosso 2006. This exciting creation features a unique blend of grapes purposely created with the Ducati class and spirit of excellence in mind. A blend of great class (Cabernet Sauvignon, Merlot, and Carmenere), created to please the wine connoisseur
“With the creation of DesmoRosso,” declared Gabriele Del Torchio, General Executive Manager of Ducati, “we wanted to tie our brand and our values to a product of the highest calibre: a wine of distinction, destined to satisfy the wine connoisseur. With this wine, we add clarity to our philosophy – to strive passionately for absolute excellence.”
For the motorcycle enthusiast world over, Desmo is not just the name of the distribution system created and made successful by Ducati; Desmo is a symbol of strength, victory, and class. Like a thoroughbred, Desmo is enabled by a select group of superstars who regularly push the limits and ride on the cutting edge, realizing all the power and personality that can possibly be achieved.
“An assemblage of Cabernet Sauvignon, Merlot, and Carmenere grapes, has resulted in an elegant and well structured wine, rich and strong, with personality profoundly linked to the terrain from where it grows,” explained Paolo Padrin, owner of the winery Le Pignole in Brendola (VI), creator and producer of DesmoRosso, “this wine is distinctly Italian and, at the same time, suitable to represent the Ducati colours throughout the world.”
“When Ducati decided to enter the world of fine wine, they needed to find business partner that embodied the values important to the Ducati name and worthy of the Desmo heritage; creativity and precision, innovation and tradition, entrepreneurial ability, a passion for beauty and good taste - in a word, excellence” stated Paolo Bari, owner of JP Bari srl, and sole distributor of DesmoRosso.
DesmoRosso 2006 introduced in Verona at the Vinitaly 2008 exposition, will be sold exclusively via the internet (
www.desmorosso.com). The wine is served by the glass in a few select wine bars and cellars in Italy and Europe.
