Wrigley has today announced that it has signed as an Official Partner of the Bennetts British Superbike Championship, which will see them launch the ‘Airwaves® Kick Up A Gear™ Award’ for the 2008 season.
The sponsorship sees Wrigley reinforce their commitment to motorcycling in the UK, as they are already the title sponsor of the Airwaves® Ducati team who compete in the championship.
The ‘Airwaves® Kick Up A Gear™ Award’ will be presented to the rider who has gained the most places from their qualifying position at each race over the course of the Bennetts British Superbike Championship season.
Throughout the season each rider will receive points equal to the number of places gained at the end of each race.
The most points accumulated throughout the season, over 12 rounds, determines the overall ‘Airwaves® Kick Up A Gear™ Award’ winner who will receive a cheque for £4,000 from Wrigley’s Airwaves®.
Toby Baker, Wrigley Marketing Director, said: “Wrigley is delighted to announce our continued support to the Bennetts British Superbike Championship and develop the ‘Airwaves® Kick Up A Gear™ Award’. Fans love watching exciting racing which is epitomized by the twists and turns of the track and overtaking of the riders. We want to be at the heart of competitive racing and provide something for all riders in the championship to aim for.
“The sponsorship also clearly supports our Airwaves® ‘Kick Up A Gear™’ brand vision which we feel is perfectly suited to the high octane and adrenaline fueled sport of motorcycling.”
Stuart Higgs, Championship Race Director, added: “It’s superb news for the championship to secure such a high profile partner as Wrigley. They’re clearly established in the BSB paddock and the launch of the ‘Airwaves® ‘Kick Up A Gear™ Award’ illustrates the extra value that they provide to everyone associated with the sport.”
The Bennetts British Superbike Championship begins with the first round at Brands Hatch on 4-6 April 2008.
