National Motorcycle Week which is run by the MCIA, (Motor Cycle Industry Association) has been launched to promote motorcycling and scooter riding and the benefits associated with it. It takes place from 16th July 2006 to 23rd July 2006 to link in with other international events in countries like the Germany and USA. The week is an occasion when people unite to highlight motorcycles and scooters by getting active and vocal by holding events, speaking to the press, converting friends, relatives or just getting out and about on their bike.
The campaign aims to demonstrate to the public, media and politicians the number of motorcyclists in the UK and at the same time it emphasises the important point that owners are from all walks of life, all ages and that riding has social, environmental and economic benefits. There is plenty of fun to be had during National Motorcycle Week. Riders can join non-riders to enjoy the world of two-wheeled machines together. Last year National Motorcycle Week ran from 17th– 24th July and proved to be very popular up and down the country.
The week itself encourages you to get down and dirty doing maintenance to going to watch a race. It gives a guidance of things to do for the week ahead; here are the seven tips for seven days. On the first day, (which is a Sunday) you're reminded that weekly checks are a good thing, for your own safety and your pillions. Prepare and get your bike ready for the week ahead. Give it a good clean and check the basics. A well maintained bike is safer and will give you a much better ride, it will also last a lot longer too. Day two, why not try something different? There is so many opportunities for riders so why not sign up for something new and different like an off-road course, a BikeSafe assessment, further training or a touring break in the or join an Owners Club to get really involved and find some like minded aficionados to share the experiences with. On day three talk to the press, it’s great to spread the word on how versatile and enthralling it is to ride a bike or scooter. Let somebody else share your experiences.
Day four is for pillion rides and ride to work day, so this is the time to show your non-riding friends or work colleagues just what they are missing. Give them a lift to work and try to get all of your keen friends to do the same. Why not try and get the oldest and youngest member of staff to take the pillion challenge? Bikers barbecue or a charity concert or ride out, just get others involved. On day five you’re encouraged to do something for charity. Bikers and scooter riders are far ahead of the game when it comes to raising money and having fun for charity. Group riding on day six, why not celebrate the arrival of the weekend with your buddies and go out together to enjoy the summer evening and relish in your shared passion for the two-wheeled experience.
Now that the weekend is finally here, why not get active? Hold an event yourself, such as a Page 1 of 7 Motor Cycle Industry Association Ltd National Motorcycle week aims to celebrate bikes and scooters and tell other people about the benefits, fun and freedom associated with it. Challenge stereotypes and contact the press to show them that riders come from all walks of life and that two-wheel have an important role to play in transport. Tell them about any bike club activities, planned pillion rides, biker’s breakfasts, group riding, charity work or other events.
Now you must be asking yourself, why promote National Motorcycle Week? Well, here’s a good one, National Motorcycle Week is aimed to emphasise the exhilaration associated with riding a motorcycle or scooter, raise awareness about its many benefits and important transport and environmental issues. Each year a different theme is chosen to highlight specific issues and groups. For advice on how you can get involved you can contact Samantha Tyson-Evans on the link below or call her on 024 76250809.
Related Linkswww.mcia.co.uksamantha@mcia.co.uk
