Jardine International, one of the UK’s leading sports marketing and media relations companies, has been appointed by BMW Motorrad UK, the motorcycle division of the BMW Group, to manage both its UK communications programme and its World of BMW activities. The Twickenham-based PR agency has been awarded a three-year contract by BMW Motorrad which came into effect on the 1st February. Jardine International will work closely with the iconic motorcycle brand to promote the entire range of BMW Motorrad models, products and services.
The agency will also be responsible for the day-to-day management and promotion of the World of BMW activity programme. This includes the BMW Rider Training and Off-Road Skills activities, located on the edge of the Brecon Beacons in South Wales, and World of BMW Tours, offering a comprehensive range of two wheeled trips to Europe and beyond.
TV broadcaster and Managing Director of Jardine International, Tony Jardine, said: “The BMW Motorrad brand has undergone a shift in recent years and we are thrilled and excited at the prospect of working with BMW Motorrad to further develop the brand. The agency will be developing and implementing an all-encompassing public and media relations programme that will communicate this brand shift to a wider audience.
“Jardine International has a wealth of motorcycle experience and we are extremely excited about this opportunity to work with BMW Motorrad.”
BMW Motorrad’s Marketing Manager, Tony Jakeman, welcomed the appointment: “We believe the Jardine International agency will spearhead the communication of the new brand philosophy as it expands into new sectors of the motorcycle market in the future.”
Related Linkswww.worldofbmw.com
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