R&G Racing, the UK’s leading manufacturer of motorcycle crash protection, has appointed Performance PR to help boost its brand recognition, raise awareness of its affiliations and ensure that its growing product range is accurately communicated with key bike media. From February, Performance PR adds R&G Racing to its growing list of motorcycle clients including Avon Tyres and Oxford Products.
Sales & Marketing manager for R&G Racing, Simon Hughes, said: “We’re very excited about this new relationship. As a growing company, it is paramount our brand message is correctly portrayed and that we have a strong relationship with the media. Our products are class-leading and it’s only appropriate that our communications mix complements that position.”
Performance PR promises to deliver a clear and creative PR strategy that will communicate R&G Racing’s key messages to the trade and bike press and ensure its products remain at the forefront of riders’ minds.
Former Emap motorcycle journalist, Luke Brackenbury, is heading the Performance PR team. He said: “Without doubt R&G leads the way in motorcycle crash protection. In a relatively short space of time they’ve earned respect amongst journalists and riders alike. As a growing company, its existing range and new innovations need to be communicated correctly. The Agency is keen to kick start this partnership and maximise the media potential for R&G Racing’s products.”
For more information on R&G contact 01993 862300 or visit
www.rg-racing.com
