The Motor Cycle Industry Association (MCI) has announced that this year's Ride 2 Work Day will take place on Wednesday 19th July 2006. This annual, international campaign aims to promote motorcycling and highlight the many social and environmental benefits associated with riding a motorcycle, scooter or moped.
National Motorcycle Week is the annual campaign that demonstrates to the public, media and politicians the number of motorcyclists in the UK and at the same time it emphasises the important point that owners are from all walks of life and that riding has social, environmental and economic benefits.
This year the slogan is:
'Have You Got The 'F' Factor?' - Freedom, Fun, Friendship And Flexibility
Ride to Work Day on 19th July - this is the day when all bike and scooter owners and encouraged to ride to work and if they can take a friend or colleague with them. The day will highlight that motorcycling cuts congestion, pollution, journey times and is convenient and flexible.
The Association is encouraging all motorcyclists and even non-motorcyclists to participate in an activity to demonstrate to the public, press and politicians the number of people who enjoy riding motorcycles and scooters and that people from all walks of life are represented in this group who have opted to use two wheels to travel.
Ride 2 Work Day highlights that motorcycling:- " Cuts congestion " Cuts pollution " Cuts journey times " Is convenient and flexible " Is cost-effective
Samantha Tyson-Evans Press and PR Officer said, " Ride to Work Day promotes the diversity of motorcycling and the many benefits associated with riding on a bike or scooter, not least the congestion busting and journey time-reducing potential of motorcycling in congested urban areas.
"The week will be run from the 16th - 23rd July and throughout the week events will be happening across the country and the MCI will be highlighting important political and social issues related to powered two wheelers.
"Ride to Work Day is the opportunity for riders to run fun events for example comparing journey times with car driving colleagues. Other local activities can be organised to support Ride 2 Work Day, including an event to show the local community how motorcycle use provides real benefits for those who ride, which can help challenge preconceived ideas about motorcycling."
The MCI would like to hear from people who may be considering running a local event, so it can be promoted to the media and added onto the website.
Anyone who is interested in organising an event can find out more information on the MCIA's website, you can find the link for this below. A free organiser's pack is available to download.
Related Linkswww.mcia.co.uk
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