Just about one month before MotoGP season opener, during a winter test break, Marco Melandri wore Spidi products for an original, fashion oriented photo shooting to be included in the Spidi 06 campaign focusing on the freedom, adventure and independence of the motorcyclists’ spirit. A Spidi rider since the beginning of his career, the Italian young talent is the perfect testimonial to represent the 'Motorsport Lifestyle' essence.
Spidi 'Motorsport Lifestyle' is the interpretation of a technical and sober way to live motorcycling, enjoyable even off of the bike, stylish, where not only quality matters, but also the products’ communication and image are essential factors.
A winning choice that Spidi has been embracing from its beginnings, and to demonstrate it, there’s the fact that currently even the most famous international sportswear designers are taking their inspiration from the Motorsport world.
Marco, vice MotoGP World Champion, was friendly and relaxed, clearly at ease with the spotlight, even out of the racetrack. Main focus of the campaign was the Steel jacket, innovative in its materials (a particular water repellent leather) and featuring an essentially biker feel and style.
"I asked Spidi to keep the Steel jacket I used for the shooting”, Marco declared, “I like the style and the feeling of it, even if I think I’ll just wear it in my every day life, because I only ride my bike on the track.”
The jacket that Marco's wearing is the Steel jacket. It's design is for the naked, urban and café racer usage. This item has the best existing leather for the motorcycles usage. A special water repellent leather called “hydro leather”, extremely soft and with a particular opacity. The cut and the softness of this jacket place it in the list of the top range products. Among the most significant features: water repellent leather tanned in drum, inside Fieldsensor liner, quilted Primaloft liner, volume adjustments, clip stop, back air system, special metal zip. Flex areas are placed on the shoulder blades to ease the arms movement. The maximum of fashion technology for the 2006 Collection. If you would like to find out more about this or other Spidi items, click onto the link below.
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