Generate Sponsorship and Wrigley’s Airwaves® have been nominated for a prestigious award at the high profile Sport Industry Awards which take place in London on 1 May. Wrigley’s Airwaves® sponsorship of GSE Ducati in the British Superbike Championship has been shortlisted in the ‘Best Sponsorship of a Sport Team or Individual’ category and is up against; Adidas – Jonny Wilkinson, Nationwide Building Society – England Football Team, Nike - England Rugby, O2 – O2’s ‘Never Surrender’ Rugby World Cup campaign and RAC – Team RAC.
Over 1,000 people will attend the Sport Industry Awards, which last year saw prizes presented to brands and personalities such as Carlsberg, Adidas, Nike and David Beckham.
The judging panel for the awards includes the BBC’s John Inverdale, former Chief Press Secretary to Tony Blair, Alastair Campbell and Premier League Chief Executive, Richard Scudamore.
Wrigley’s Airwaves® sponsorship has been a superb success story for the brand in supporting recognition of Airwaves’ ‘Kick Up A Gear™’ positioning. The sponsorship is integrated throughout the business with high profile activity aimed at the many fans that witness and follow the GSE Ducati team’s high adrenaline activities.
Toby Baker, Marketing Director for Wrigley’s Airwaves®, commented: “We are delighted that Wrigley’s Airwaves® is sponsoring the GSE Ducati team for the fourth consecutive year and we are extremely excited to be nominated for this award.”
Rupert Pratt, Generate Sponsorship Managing Partner, said: “Wrigley’s Airwaves® GSE Ducati sponsorship is rightly up there with the best in its class, and everyone who has worked on the project is extremely proud of this achievement.”
Stuart Higgs, Series and Race Director for the British Superbike Championship, added: “I’d like to congratulate Wrigley and Generate Sponsorship on their achievement, and wish them all the best for the forthcoming ceremony. It’s fantastic recognition for an outstanding sponsorship and raises awareness for the British Superbike Championship as a whole with Wrigley flying the flag on 1 May. It’s superb to be up there with major sponsors from the worlds of football and rugby union.”
Generate Sponsorship is a dynamic sponsorship consultancy working across all genres and media, focusing on creative and accountable solutions via the sponsorship medium. They are the UK’s fastest growing sponsorship consultancy* and a member of the European Sponsorship Association.
