Extensive support of motorcycle racing means that Bennetts is no stranger to success at a high level, but the nation’s favourite bike insurance provider is today launching its new Grass Roots scheme. The idea is to help aspiring motorcycle racers of all levels generate income to support their activities through access to a simple online recommendation programme.
Riders are given the chance to collect a significant amount of extra funding through their own website or social networking pages. For every policy taken, which originates from a referral, Bennetts will pay the rider a commission towards their racing fund. The scheme has no upper earning limit and operates on a rolling scale so the more entrepreneurial the rider is, the more commission they will earn. In extending its support to the industry, Bennetts will pledge a further £5 donation per policy through its Grass Roots scheme to the CJ Riders Fund (cjnine.com) which was set up in 2006 to raise money to provide vital medical equipment at race events.
The process for getting involved is simple. Any interested parties should email grassroots@bennetts.co.uk with full contact details and web address. Bennetts will reply with a unique URL link and downloadable banners to be added to riders’ websites, social networking pages and rider profiles on the grassroots section of www.bennetts.co.uk. This will help attract sponsorship and support from fans, friends and family by persuading them to take out or renew their Bennetts motorcycle insurance policy using the appropriate links.
The CJ Riders Fund unique URL is Bennetts/CJ_Riders_Fund_URL and you can also call 0800 107 0780 and Quote D7440. Please note by using this unique URL you will be raising funds for the CJ Fund, all help is appreciated.
Additional promotional support will be available for all motorcycle racers in the form of useful reference tools for circuit guides, race calendars, competitions and handy hints and tips from Bennetts-backed James Toseland.
“We are really proud of the Grass Roots initiative and feel confident that it will prove successful with riders of all levels,” says Bennetts Marketing Director Mark Fells. “For example, If you’re starting out and you’ve got a few mates who can take up or renew their insurance through Bennetts via your website, then the commission you earn could pay for a set of tyres.”
“Bennetts is already established as a strong supporter of top level racing with the British and World Superbike Championships and James Toseland in MotoGP, however, we receive a large amount of requests for support from youth riders and club racers and it is impossible to accommodate all of these. At Bennetts we believe in encouraging racers of all levels to achieve success through hard work and dedication and we think that this scheme is the perfect illustration of that.”
For further information about the details of the Grass Roots scheme please visit www.bennetts.co.uk
The CJ Riders Fund was established in early 2006 when 14-year-old Chris Jones lost his life in a tragic racing accident at Cadwell Park in August 2005. The CJ Riders Fund (CJRF) was set up in Chris’ memory to raise money within the motorcycle industry to provide vital medical equipment and improve the safety at the British Motorcycle Races. (www.cjnine.com).
