The PR operations of Oxford Products will now be externally handled by Performance PR.
Helping to keep Oxford’s strong and vast product array in the forefront of riders, readers and journalists’ minds will be the team that helped to make this year’s MCN London Motorcycle Show its most successful ever and currently championing the exciting Avon Tyres product range.
Their appointment was prompted by a triumphant three month campaign by the Kingston-upon-Thames agency on Oxford’s imported Nexx range of ‘urban chic’ open-face helmets within the mainstream and lifestyle media.
Performance PR are now tasked with delivering similar results across other Oxford product lines, including their range of award-winning security, luggage and essential rider equipment along the respected Schuberth brand and HJC helmets - the world’s biggest selling helmet manufacturer.
Marketing Director Henry Rivers Fletcher comments, ‘The Performance PR team will take OXFORD (and associated brands) to the next level of consumer awareness, delivering their message with the professionalism and passion required for success in this exciting marketplace.’
Performance PR account manager Luke Brackenbury, a former Emap motorcycle journalist, is overjoyed.
‘The Oxford Products brand carries a lot of respect with riders and bike testers,’ says Luke. ‘It’s a pleasure to work with a company that really listens to their customers and dealers and who are keen to work closely with the media. Though the backbone of Oxford’s range is well established, it’s always evolving and expanding and we’ll be raising awareness of this and other exciting new products.’
For more information on Oxford Products contact 01993 862300 or visit
www.oxprod.com.
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