The company is the official sponsor of Cinema Italian Style, an American festival of the best Made in Italy films. Dainese, the leading Vicenza company in the production of dynamic sports clothing and protection gear, will be the main sponsor of the 4th edition of Cinema Italian Style, an Italian film festival organised by Rome’s famous Cinecittà studios to be held in Los Angeles from October 10 – 21, 2007.
Dainese is participating in the initiative taken by Cinecittà to provide its support to Italian creativity abroad with the same enthusiasm and commitment that it has always applied to its own production and research in safety for motorcycle riders, winter sports and water sports
fans since its foundation in 1972.
An uninterrupted pursuit of creativity and quality is what Dainese shares most with certain Italian film-makers, who dedicate the same passion to detail and enhance every detail in order to arouse the greatest emotion.
In its own creations, Dainese expresses similar values of originality and excellence that have made it a Made in Italy brand renowned throughout the world. During the Cinema Italian Style festival, Dainese will honour the actors invited with an exclusively personalised leather jacket.
Dainese S,p.A. founder and CEO Lino Dainese comments: “We agreed to help Cinecittà with the event because we believe that cinema has a special bond with Dainese design. Both start from constant technological research and develop with the discovery of fresh and always new sources of inspiration through continuous experimentation and contamination from new forms of expression.”
“Providing people with head-to-toe protection in dynamic sports” has been the corporate mission since it was founded in 1972 by its current CEO Lino Dainese, in this way making Dainese itself a company in continuous movement.”
www.dainese.com
