The world’s leading domestic Superbike series will continue to be known as the Bennetts British Superbike Championship for the fourth consecutive year. The UK’s premier bike insurance provider has agreed a title sponsorship deal of the series with new championship rights holders MotorSport Vision.
Bennetts Marketing Director Mark Fells believes the new relationship with Jonathan Palmer’s MotorSport Vision group will provide a solid partnership for future success.
"The future for the Bennetts British Superbike Championship looks extremely promising," said Fells. "We’re really excited about our additional sponsorship activities to further increase the value of the series, such as having James Toseland present at key events throughout the year. We’re looking forward to a successful partnership with MotorSport Vision and hope that we can help to further boost the profile of our domestic series."
The deal strengthens Bennetts’ involvement in motorcycle racing sponsorship with event title sponsorship of the two British World Superbike rounds and personal support of MotoGP contender James Toseland already confirmed.
"I am delighted that Bennetts will be continuing as the title sponsor of the 2008 British Superbike Championship. BSB provides the greatest promotional platform for any bike related product in the UK already and Bennetts have confirmed their confidence in MSV’s determination to make this great sport even bigger" said Jonathan Palmer, the Chief Executive of MotorSport Vision.
The official television broadcast partners and coverage will be announced on Wednesday 5th March.
