The New Esses Magazine
Rarely do I promote these enquiries from my trash folder. When I got the email from Dave Burton about his new magazine asking for a shout-out from us frankly I was only half interested.
Picturing another tatty, badly put together cafe freebie it was only his assurance that it would be less about the hardware and more about the software i.e. the flesh bags riding said hardware, which saved it from room 101.
A promising phone call followed and a copy turned up a few days later. Yesterday in fact.
I've read it twice since. It is more exciting, more dynamic and interesting than any bike publication I've read in recent times.
The magazine is a bag friendly 'digest' size (about 5.5 x 8 inches) which makes it different and easily recognisable. It is printed in a matt finish and with the quality I associate with the promo books issued by large fashion houses every season (my work industry).
Graphically it is bang up to date with bold type faces and layouts. At present it isn't marred by ghastly adverts which sadly is a likely inevitability but that's more reason to get an early unsullied copy. Photography is top notch and the diversity of content, from Wall of Death to the Tanzanian street bike scene, freshens the pallet every page turn.
This is very reminiscent of old Bike magazine type content, back before commercialism and bike manufacturers started demanding excessive coverage in return for advertising space.
It also smells good. Something lovers of the printed page will appreciate.
This edition zero runs to 82 pages and has a £5 entry fee. But no significant adverts bulking it out. Just content.
I'm hoping to get Dave and some copies down to Borough Market so the mag can be seen. It needs to be.
Check out them out here.