Third Day of Capacity Crowds Mark Successful End to London Motorcycle Show
Reigning BSB Champion Shane Byrne joined Alex Lowes, Chris Walker, Jon Kirkham, James Westmoreland, Dan Linfoot, Danny Buchan, Keith Farmer and Peter Hickman for the themed ‘British Superbike Day’, meeting the crowds, signing autographs and giving on-stage interviews. Shane Byrne’s championship-winning Kawasaki Ninja ZX-10R was on display alongside the Samsung Honda Fireblade and numerous new models from all of the major manufacturers.
The newly-established Bathams Honda Squad was launched with riders Michael Rutter and Tommy Bridewell. British Superbike Series Director, Stuart Higgs, said: “We’re pleased to have been able to preview the 2013 BSB season here as well as launching the Bathams Honda Squad here at the MCN Show.
“With the World Superbikes riders out of the country it’s been great for the fans to really get up close to riders from our series, which I also think reflects our paddock as a whole. The new format of the Show with live action in the centre of the arena really seems to have worked well, congratulations to all involved.”
The attending manufacturers had the chance to roll out their new machines in front of thousands of existing and aspiring two-wheel enthusiasts. Debbie Wiggins, Ducati UK - Marketing and Events Manager, said: “We’re really happy with the show format and the crowds have certainly been a ‘buying audience’. Our new models were really well-received too, so it couldn’t have gone any better really!”
Crash-protection specialists R&G also enjoyed a successful weekend at the ExCeL Arena, Owner Richard Taylor, said: “The show has had a really good feel to it and the layout with the bike manufacturers in the middle of the hall has worked well. Sales have been very strong and I’m pleased to say, up on last year. As an exhibitor, it was great to see the buzz the show was creating in the area as well as in newspapers and on the radio in advance.”
The ‘Revolution’ show, in association with Michelin thrilled the crowds for the last time this year, as the greatest names in British biking went head-to-head on an indoor track. Commentator and former race star, Jamie Whitham, ex-World Superbike Champion Neil Hodgson, 12-times Trials World Champion Dougie Lampkin, Isle of Man TT legend John McGuinness, 2011 British Superbike Champion Tommy Hill and fans-favourite Chris Walker thrilled the crowds with thrills and spills from the custom track.
Visitors to the show enjoyed the ultimate collection of two-wheeled fun with Steven Archer, a new recruit to biking, saying: “Today was our first time at the show after friends had recommended we come along. It’s been a cracking day with a mega range of bikes, the exciting Revolution show and we even got to meet some of the BSB stars.”
The show featured a variety of show areas including a Sports and Knowledge Zone, Custom Zone, Adventure Zone, Classic Zone and Retail Zone. Each Zone featured explorers, racers and customisers talking about their biking experiences and projects and answering questions from the public.
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