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MSS Colchester Kawasaki Energise Riders And Bikes With New Partners For British Superbike Campaign

By: | Published 09 February 2012, 08:54 | Views: 3,931 | tags: kawasaki, united kingdom, london, bsb, peter hickman, michael rutter, mss colchester kawasaki, petrona, sports nutrition, sponsorship, 2012, motorcycle racing
MSS Colchester Kawasaki are pleased to welcome two important new partners that will add energy to both machines and riders for 2012; leading oil supplier Petronas Lubricants and a company making their first foray into motorcycle sport; Ultimate Sports Nutrition (USN).

The two companies joined new riders Michael Rutter and Peter Hickman to help launch the 2012 campaign at the London Motorcycle Show last week both on the Kawasaki stand (based out of the MSS Hospitality unit) and Feridax, the UK distributors of Petronas.

It is an important year for Petronas as the Malaysian petro-chemical giant celebrates its centenary and will be looking to showcase its products to the motorcycle industry and customers on the racetrack and beyond.

Simon Shuck , Business Development Manager for Petronas Lubricants said,

" We are proud to be associated with the MSS Colchester Kawasaki Team with top riders Michael Rutter and Peter Hickman and are confident that the team will benefit from the excellent performance results obtained using the fully synthetic Petronas Syntium Moto 4SP. We feel that it is very important for Petronas Lubricants to have a major involvement with a team such as MSS Colchester Kawasaki in the nation's most important motorcycle racing series. We had great success last year with Syntium Moto 4SP and are excited to be showcasing our company in the 2012 BSB race series with the MSS Colchester Kawasaki Team."

Ultimate Sports Nutrition is an innovative brand that has expanded internationally through new development and marketing campaigns; priding itself on providing a range of great tasting high performance products at an affordable price. USN is involved in professional sport across multiple disciplines with a range designed to suit a variety of needs and is helping fuel elite athletes competing in power and endurance sports around the world.

As part of this partnership USN is looking to directly improve the education of riders and fans at the British Superbike Championship on fitness levels, dedication and the lifestyle commitments a rider needs to adopt to be successful in the world of elite motorcycle sport.

Karl Bickley, Athlete and Sponsorship Liaison for USN (UK) Ltd said:

"USN is proud to become an official partner of MSS Kawasaki for their 2012 championship challenge. We are looking forward to working closely with the team and their riders to maximise their performance and recovery in training and crucially during race weekends, whilst showcasing our brand in a completely new and exciting marketplace."

MSS Colchester Kawasaki Team Manager Nick Morgan summed up,

“We’ve been working hard over the winter to develop new partnerships and we’re really pleased to welcome both Petronas and USN to our garage and hospitality. Petronas need no introduction as such a global player in motorsport and it’s also great to see a new name in the paddock in the shape of USN. Both brands are highly relevant to our team as they effectively add power and reliability to our bikes and riders, so it’s a great synergy!”

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img ashx 0 1 2lbendurocarbs 1kgpetronas at the london motorcycle show


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