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Feridax Welcome Abus To Their Portfolio


By: londonbikers.com | Published 22 January 2012, 22:04 | Views: 2,720 | tags: clothing, sidi, shoei, caberg, united kingdom, feridax, products, locks, protections, abus, armoured, importer, new, 2012
Feridax is pleased to announce the arrival of the premium German security brand, Abus to its growing portfolio of quality motorcycle products and is now working closely with the previous distributor of Abus, PhoenixNW, to ensure a minimum disruption in the supply chain of the brand to all current dealers .
Abus joins Feridax's current portfolio of successful premium brands including, Shoei, Sidi, Caberg and rapidly growing own-brand Spada as well as maintenance brands such as Yuasa, EBC and Petronas, amongst others.

Feridax is now in the process of implementing a long-term strategy tore-establish the image and perception, as well as in-store availabilityof the revered security brand with consumers -  with a much increased marketing investment. Prices range from £35 - £250 and including the complete gamut of Motorcycle security devices.

“With Abus, Feridax has a unique opportunity to re-invigorate this well known brand within the motorcycle market - we understand that there is much more that we can do to re-establish the name and perception of this fantastic,industry leading product. Abus were looking for a partner that could offer them unrivaled service levels and distribution channels to the uk market, that partner was Feridax. I look forward to working with Abus to grow the Brand within the UK and add an important offering to the Feridax Portfolio” Steve Clifford, Sales Director

Feridax promises to bring its long-term philosophy of high stocking levels of the complete range of Abus products and spares as well as industry leading pick rates - ensuring dealers the best opportunity to maximise  sales, through next day delivery and best possible margins. Abus also joins Velo Sport and Midland Radio Communications as well HyperKewl cooling clothing - as worn by Jensen Button - as new additions to the 2012 Feridax dealer offer.

You can learn more about the brands mentioned above by visiting: www.feridax.com .

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