The Royal Enfield Bullet, which has been in continuous production for well over the last 50 years, have enjoyed a 24% increase in sales over 2005, bucking the national trend. Nearly 600 Bullet motorcycles were registered in the UK during in this period, an extra 114 bikes than in 2004. According to the statistics released by the Motor Cycle Industry Association, sales of motorcycles rose by just 2% in 2005. Traditional ‘naked’ machines, like the Bullet, were one of the most popular styles, with overall registrations up by 17%, as British bikers increasingly turn their backs on powerful sports motorcycles.
Registrations of new Bullets also compared well to other famous motorcycle marques; the 500cc Bullet sold in similar numbers to Triumph’s 2300cc Rocket III and outsold the Vespa’s best-selling retro scooter, the new 250cc GTS, which suggests that the Rockers currently outnumber the Mods.
Although the bikes have remained virtually unchanged since the 1950’s, the Bullet benefited from the introduction of the new all-aluminium lean burn engine for the 2005 season. Not only does this modern unit offer increased power and improved reliability, against the original 1955 model engine, it also delivers incredible fuel economy, with reports of 80mpg or better being common. Last year the Electra accounted for 60% of sales of 500cc Bullets and has made this classic machine accessible to a new generation of riders. Prices for the Royal Enfield Bullet Electra start at £2,332 for the Classic 350cc model. The lean burn 500cc Electra sells for £3,523 on the road. Both are available from Royal Enfield’s UK dealer network.
The Royal Enfield factory in India was constructed in 1955 to produce motorcycles for the Indian military and civil authorities. Current production is 35,000 units per year. The UK is the factory’s biggest export market. You can get details about the royal Enfield from their website or you can call 01386 700907.
Related Linkswww.royal-enfield.com
