BMW Motorrad New Season Launch on Saturday 19 March
The New Season Launch will see the stunning K 1600 GT and K 1600 GTL tourers, R 1200 R and R 1200 R Classic roadsters and G 650 GS adventure sports bike introduced to showrooms up and down the country. From 19 March, visitors to BMW Motorrad dealerships will be able to book test rides and see these motorcycles in showrooms for the first time. To mark the occasion, each dealership will be hosting activities ranging from celebrity guest appearances to welcome drinks, food and live entertainment – contact your local dealer for more information about their plans.
Pride of place in every dealership will be taken by one model of the exciting new six-cylinder tourers - either a K 1600 GT or a K 1600 GTL. The K 1600 GT offers a unique combination of performance, poise and handling, while the K 1600 GTL blends luxury, factory-fit options and supreme comfort. Riders are invited to join BMW Motorrad for the New Season Launch, see the bikes and book a test ride.
Visitors to their local BMW Motorrad dealerships will also get the chance to see the rugged new G 650 GS single-cylinder adventure sports bike and one of the new R 1200 R dynamic roadsters, updated for 2011 with the acclaimed new DOHC boxer engine.
The award-winning BMW S 1000 RR, winner of two championships in its very first year of British racing, will also be introduced in two new colours: subtle Light Grey metallic and vibrant Sun Yellow.
The exciting new 2011 Style Collections – three limited-edition fashion wear selections – are also on sale from 19 March. The Style Collections compliment the comprehensive range of functional BMW Rider Equipment. Visitors will have the opportunity to view and purchase these exclusive items before they sell out!
Tony Jakeman, BMW Motorrad UK Marketing Manager, said:
“The reception the new 2011 bikes have received at shows – especially the stunning new six-cylinder K 1600 models – has been very exciting. Now, visitors to our dealer network will have the opportunity to see them in their local showroom and, of course, start to book test rides. In addition visitors to dealerships over the weekend will have the chance to win VIP Hospitality at World Superbike and British Superbike race meetings this summer“Contact your local BMW Dealership to find out more about their New Season Launch activities.