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NW200 Outlines Plans And Sponsors For 2011

By: | Published 29 January 2011, 10:34 | Views: 1,993 | tags: nw200, north west, 200, ireland, relentless, tas, suzuki, mervyn white, michael rutter, alastair seeley, guy martin, stuart easton, 2011
Relentless Energy drink is backing the International North West 200 for a further two years with the announcement today of a renewed brand partnership helping to cement the North West’s position as Ireland’s top outdoor sporting event.

The high profile energy drink was launched in Northern Ireland during the build up to last May’s North West 200 and developed a very successful partnership with the global event and its organisers Coleraine & District Motor Club Ltd.

This year’s North West 200 is set to take place on Saturday 21st May with Race Week Festival kicking off on 15th May and race technical director Mervyn Whyte MBE was ecstatic as he welcomed Relentless Energy back on board as title sponsor.

“The dynamic spirit and sheer tenacity of Relentless encapsulates everything that the North West 200 stands for and I’m delighted that the Relentless Energy team will support our event until 2012. It’s been an excellent partnership to date and we look forward to working alongside the team over the next two years creating improved race programmes and drawing high calibre competitors from all over the world as well as here on the island of Ireland.”


Riders set to participate:

Attending the high glamour launch at Belfast’s Merchant Hotel was 12 times North West winner Michael Rutter alongside Relentless Suzuki by TAS Racing team members Carrick’s Alastair Seeley and Guy Martin from Lincolnshire, Ballymoney riders Adrian Archibald and William Dunlop and Hawick rider Stuart Easton. Also present was local rider Kirk Jamison from Greyabbey who will make his North West 200 debut. The 30 year old has been competing on the short circuit scene for the past decade and in 2011 will realise a long time ambition to take part in the International North West 200. In the Superbike class Kirk will be on board the Jim Angus Contracts BMW and in Supersport will ride for Mar-Train Racing.

Ballymoney duo William and Michael Dunlop plan to race in all five events and both are set to confirm team details during the next few weeks. Adrian Archibald also aims to compete in all races and will be backed by FB McKee. NW200 hero Michael ‘the blade’ Rutter first competed in the North West in 1992 and claims the ‘triangle’ event as his favourite road race. The West Midlands ace aims to ride in the Superstock and both Superbike races and will also announce team details within the next three weeks. BSB rider and NW200 regular Martin Jessopp also travelled over to the launch.

BSB rider Stuart Easton has been a North West 200 regular in recent years and will be competing under the MSS Colchester Kawasaki banner at both the North West and BSB events. In 2010 Easton was second to Seeley in the history making NW200 Superbike race and the Scotsman also broke Michael Rutter’s speed trap record by achieving 204 mph on last year’s Tuesday practice night. Easton will compete in at least 3 NW200 races and potentially may ride in all five.
Said Stuart,

“I was delighted with my performance last year and hope to go one better in 2011 by claiming a coveted NW200 first place podium.”

Relentless Suzuki by TAS Racing partnership Guy Martin and Alastair Seeley are set to compete in all five races and TAS manager Philip Neill believes the pair are extremely strong contenders in each of the three race classes.

“Alastair is one of a new crop of NW200 heroes and his amazing performance last year as the first local rider to win a NW200 Superbike race since Phillip McCallen in 1997, will put him in pole position for a podium place in 2011.”“Guy of course is an out and out road racer and the duo perfectly complement each other giving Relentless Suzuki a dynamic and highly competitive North West team. We’re certainly looking forward to 21st May!”

2011 Race Programme:

NW200 Technical Director confirmed a 5 race programme for the 2011 event with a slightly re-organised schedule of racing. As usual the Superbike race will kick off theprogramme which will be followed by the Supersport and Superstock, races. The second Supersport race will take penultimate position with the NW200 Superbike now acting as the programme’s finale event.

Practice format will remain the same as last year with a Tuesday evening and Thursday day time practice sessions. Roads will close at 5pm on Tuesday 17th May and re-open at 9.15pm whilst on Thursday 19th May roads close at 9.30am after the morning rush hour period and re-open at 3pm. Outlined Mervyn Whyte,

“Last year’s inaugural daytime practice was a major success for both competitors and spectators providing extra time for teams and riders to set up their machines and providing them with substantial circuit practice.”
“All classes will have separate practice sessions on both Tuesday evening and Thursday and on Race Day with roads closing at 10am each of the five races will be run over 6 laps.”


Media Partner – BBC NI:

BBC Northern Ireland continues as the official media partner of the NW200 and once again the BBC will provide extensive coverage to the North West 200 across all three platforms; on-line, television and radio Shane Glynn, Editor Sport, BBC Northern Ireland said:

“Over the past few years BBC Sport NI have established a strong, collaborative working relationship with Mervyn Whyte and his team from the Coleraine Club. We’ll be working closing with Mervyn and his team again this year to help us build on the success of our output up to now, and to provide bike fans with the most innovative, creative and in depth coverage of the races and the week leading up to them across TV, radio and online.”

click to zoom
Launch of the 2011 North West 200 Lori Moore, Alastair and Guy.jpgLori, Guy and Alastair in the Great Room.jpgLaunch of the 2011 North West 200 Guy, Mervyn, Minister McCausland,  and Lori.jpgLaunch of the 2011 North West 200 All riders and Lori.jpgFormer NW200 stars Tony Rutter and Brian Reid.jpg


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