There was great success at the Opening of the new D-Store Dainese in San Francisco. Many fans were present to meet legendary Kevin Schwantz Designed in collaboration with the Dainese Design studio, this brand new D-Store is the company’s largest, with 500 square metres dedicated to the display of the latest collections of clothing and protective gear for the worlds of motorcycles, skiing, water sports and mountain bikes.
The address is 131 South Van Ness Avenue in an impressive building that resembles a big garage and evokes a certain urban & street style.
The day’s guest of honour was the legendary international motorcycle racing star Kevin Schwantz, much beloved by fans for his acrobatic style. The evening ceremonies featured also the presentation of a number of exclusive items from the new 2007 Autumn/Winter Collection.
The new San Francisco D-Store opens as part of Dainese expansion strategy in the USA in the wake of the inauguration of its first D-Store in Orange County in south Los Angeles in 2004.
Dainese USA Sales Manager Alessandro Zamuner comments:
“Dainese opens its largest D-Store in the world in San Francisco with enormous satisfaction. Already a leader in many markets around the world, with this operation Dainese announces its intentions for the USA – potentially one of the most interesting sources of the brand’s future growth. We are certain that the San Francisco D-store will become a point of reference for both consumers and our US sales partners as well.”
Dainese D-Stores are large-sized single-brand sales outlets located in the most strategic points of the most important metropolitan areas around the world in which all the Dainese collections are presented in surroundings developed with particular care where sports lovers may best avail of qualified sales staff and exclusive services for every need, from custom-made tailoring to the reconditioning of damaged items.
More than mere sales outlets, Dainese stores also provide the setting for experimentation with new trends, unusual events, and special initiatives that open widows on the Dainese world. The other 15 Dainese D-Stores are located in Milan, Rome, Paris, Munich, Athens, Taipei, Seoul, Cologne, Manchester, Tokyo, Stockholm, Moscow, Costa Mesa, Vienna and Düsseldorf.
