Today saw the trade launch of Get On, a ground breaking £4m nationwide consumer campaign to romote motorcycling and scootering, which kicked off with a live riding demonstration by Blue’s imon Webbe at the Britannia Stadium, Stoke.
The revolutionary Get On campaign has been designed to promote the message that Life’s Better on wo Wheels and throughout the UK it will offer the public free, one hour, riding taster sessions on otorcycles and scooters, over the next three years.
Fresh from rehearsals for Blue’s comeback tour, motorcycle enthusiast
Simon Webbe was the star ttraction at the launch where he was put through his paces on a 125cc motorcycle. He was able to xperience what members of the public can expect when they sign up for their free trial.
Today also saw the launch of
www.geton.co.uk – a one-stop shop of information on how to get nvolved in biking and the place to go for the public to sign up for their very own free, one hour riding aster session.
Commenting on the day’s activities,
Webbe said:
