Press release:Motorcycling isn’t just for the boys it offers the road to romance, love and sex appeal. Famous faces increase their x-factor when they get onto two wheels on the big screen so why not you?
Hollywood has provided us with many a cool biking image – remember Quadrophenia? The Great Escape? Easy Rider? And they’ve recognised that girls like to ride too from stylish Audrey Hepburn in Roman Holiday to more recently the modern Charlie’s Angels and glamorous Angelina Jolie as Lara Croft.
Closer to home there are plenty of famous faces that like to pull on a pair of leathers and enjoy the freedom of riding on two wheels. Celebrity chefs, soap stars, politicians, sportsmen and women, comedians, musicians and DJs have all joined the growing numbers of people who like to ride.
But Britain’s romantic bikers would rather ride with their other half than movie megastars like Kate Winslet, or Tom Cruise.
In an MCI survey when asked to name who they would most like to take a fantasy ride with, twice as many bikers nominated their partners than petite pop star Kylie, Star Wars’ Ewan McGregor, Valkyrie’s Tom Cruise or Bond’s Pierce Brosnan.
So this National Motorcycle Week don’t forget your other half. If your partner doesn’t already ride why don’t you use this week to get them onto two wheels so you can ‘Get More Out of Life’ together. More freedom, more fun, more friends, more action and more opportunities.
Why not book them onto a day’s motorcycling – complete with a compulsory basic training (CBT) certificate at the end of it. And if neither of you have ever tried motorcycling, why not do it together?
If they aren’t ready for this just yet why not make that one small, romantic gesture and offer them a ride to work , and you might just change their mind.
MCI’s
Sheila Rainger said:
“People from all walks of life are enjoying the many benefits of riding a bike, scooter or moped. Reducing journey times, cutting congestion, pollution and costs and not being restricted by public transport time tables certainly helps people to arrive at work less stressed.
There are even motorbike taxi services available, which are well used in the Capital and have a big celebrity following from Lawerence Lewellyn-Bowen to Trinny & Susanna.
“If you aren’t riding yet, passing the CBT immediately entitles you to ride a small-engined motorcycle, scooter or moped, and opens the door to more advanced training, bigger machines, unrivalled independence and fun.
“It’s the first step to joining in with increasing numbers of people of both sexes who are getting onto two wheels for work and leisure. So, this National Motorcycle Week ‘Get More Out of Life’.”
‘More Freedom, More Fun & More Opportunities’
In National Motorcycle Week and Ride to Work Day
National Motorcycle Week 2009 is promoting the ‘Get More Out of Life’ message during the campaign, which runs from 12-18 July 2009.
The event aims to highlight the positive aspects of motorcycling including environmental and social benefits. In 2009, the MCI has adopted the strapline to get riders and non-riders thinking about the world of motorcycling and encouraging them to get active.
Existing riders have a wealth of opportunities available to them and their machine. We are all frequently guilty of thinking about what we could do, and often don’t take action, so this year the MCI hopes to encourage riders to do more with their bikes and their riding skills and persuade non-riders, who have been teetering on getting a licence to actually do it.
Ride to Work Day (15th July) is part of National Motorcycle Week and aims to convince that ‘motorcycling means more……’
More freedom
More fun
More convenience
More skills
More action
More opportunities
The MCIA’s spokesperson
Sheila Rainger:
“National Motorcycle Week is an important date in the motorcycling calendar because it is an opportunity for the whole motorcycling community to get active.
“The MCIA encourages people to organise events such as ride-outs, charity runs, biker’s breakfasts which can be enjoyed by non-riders too. It is also the time for riders to think about how to get more out of their machine, whether that means planning a biking holiday or taking some training to improve their skills on the road.”
The Association is encouraging all motorcyclists and even non-motorcyclists to participate in an activity during the week to demonstrate to the public, press and politicians the number of people that enjoy riding motorcycles and scooters and why they have made the motorcycling choice.
Anyone who is interested in organising an event can find out more information on the MCIA’s website
www.mcia.co.uk. A free organiser’s pack is available to download, along with some posters. People who are planning to hold an event should contact the MCI, to help promote their event and put journalists in contact with them.
